A strong operations strategy delivers the company’s aims while helping the business keep up with market changes and stay competitive.
Organisations need to be more fluid and agile than ever before, rapidly anticipating and reacting to change in every aspect of their operations. The growing list of challenges includes changes in customer preferences, advances in technology, regulatory reforms and constant pressure from competitors, both new and existing. Many industries are also experiencing complete overhauls, with traditional boundaries between customer and supplier constantly evolving due to the introduction of new technologies and ways of working.
Operations strategy focuses on both the existing scope of activity and options for moving the frontiers, through acquisitions or by addressing business shifts such as digital disruption and environmental challenges.
It is a mistake to think of operations as a back-office activity; an operations strategy is how an organisation creates, delivers and captures value. It must link to the overall corporate strategy and consider the end to end activities across all its functions.
Once a clear strategy is generated, the next challenge is implementation. The approach may be different depending on whether it’s a new design from scratch or a transformation from an existing model, but a great operations strategy is useless unless the business can set up an environment where people are motivated to deliver it.
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