Channels to market
The e-commerce era has dramatically shaken up access to the consumer; brands traditionally linked to wholesale intermediaries can now access their end customer directly, whilst the traditional retailers are looking to maximise the presence and use of their physical stores to resist, or even win the service battle against pure e-commerce players. Even the big players in this area are looking at the optimal balance between the agility of e-commerce and the attractiveness of a physical point of sale.
Principles of an effective channels to market strategy
Defining the channels to market strategy is now imperative for a company to be able to survive and grow. There are four dimensions that must be addressed:
- Defining the access strategy to the final consumer – how to develop new sales channels without cannibalising the old ones or ensure a smooth transition
- Optimising the planning and management of the offer by sales channel – what are the process and tools which make it possible to plan budgets, prices and assortments between channels to generate more turnover
- Optimise e-commerce operations – how to control costs and inventory in a service inflation environment
- For bricks and mortar retailers – how to reinvent the store’s role in an end-to-end approach
Helping with channels to market challenges
Our team of channels to market consulting experts dig deep to identify the root of complex problems and focus on delivering tangible results for clients. The menu bar on this page provides more detail on a selection of the channels to market challenges we regularly work on.
We apply a combination of technical expertise, operational experience, business knowledge and common sense to help our clients solve channels to market issues and deliver lasting results. Our positive, flexible and personal approach, with challenge where needed, ensures buy-in at all levels of our clients’ businesses and a positive outcome. Learn more about us here.