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The ability to design and bring new products to market is essential for a company to remain competitive in the short and long term. It is a driver of business performance and enables a company to remain price competitive and improve quality. The decisions made at an early stage of product design have an impact on all company functions, from procurement to production and distribution. In addition, digital technology offers the opportunity to redesign processes and improve efficiency.

To address these challenges, the company must redesign its organisation, develop its skills and optimise ways of working, particularly by taking advantage of digital technology to improve performance. 

Four points seem essential to us: R&D and engineering have to increasingly integrate their suppliers and leverage new technologies (technical data management), the processes of new product introduction have to be challenged to reduce cycle times as much as possible from design to market, and innovation portfolio management has to be redone to take advantage of potential synergies. Finally, (re)design to cost must be used as a competitive lever by challenging the functions of the product (or service) to remove all resources that do not contribute directly to it.

Get in touch

Aldric Vignon

Partner

Phone +33 (0)1 55 46 13 00

Email products.france@argonandco.com

Get in touch

Crispin Mair

Partner

Phone +44 (0) 845 644 6972

Email products.uk@argonandco.com

New products case studies

Product development and Time to Market in the fashion industry

Product development and Time to Market in the fashion industry

A fashion brand with a European footprint wanted to accelerate its collection cycles to stick with market trends and clients’ expectations (shifting from 1 to 3 collections per season).

This required strong process and operation changes and a review of  product development and tools to generate massive time and efficiency benefits.

Our role

  • Build with Business, Offer and Procurement departments a target collection calendar
  • Identify changes in terms of roles and responsibilities and changes enablers
  • Assess current product development process efficiency and identify potential optimisation levers (components and fabrics management, pattern blocks, quality tests management…)
  • Develop a short cycle process
  • Identify key features of a PLM tool to be implemented

Results

  • Switched from 1 to 3 collections per season, with a Time to Market reduced by 15%
  • New offer renewal during season with short cycle products with high sales results
  • Reduction of overdevelopment due to a better collaboration between Offer and Business Units
  • PLM implemented on product development process
  • Teams onboarded and ready for full scale implementation

Defence – PLM & Program Management – diagnostic and support for digital solution development

Defence – PLM & Program Management – diagnostic and support for digital solution development

We were involved in a multi system (PLM, ERP, MES, Program Management, Quality Management, Purchasing) diagnostic and digitalisation program aiming at taking a leap in the digital collaboration within and through services.

We gathered strengths and progress area of current systems to build an improved target with its business case. Further on we organised and realised the call for proposal in order to select the target solution to deploy.

Our role

  • Perform a technical and performance diagnostic of current System
  • Build an improved target system with embedded PLM, Program Management, Quality Management, Product Traceability and Document Management
  • Validate market OOTB solution coverage of the target and perform the business case
  • Organise call for tender and support the selection process

Results

  • 2 months to define a diagnostic tool and design an improvement target
  • Pre-selection of market solution fitted to the company context for a short loop technical assessment
  • Write system requirements and organise call for proposal
  • Analyse answers, synthetise presentations and prepare a recommendation in 1.5 months

Design To Value : major French company in the pharmaceutical sector

Design To Value : major French company in the pharmaceutical sector

Our client is a leading French laboratory recognised for its specialty care medical devices.

While the medical device market typically generates price cuts around 5% every 2-3 years, our client decided to implement Design to Cost approaches on some blockbusters and on products being developed to increase its competitivity.

Our role

  • Apply an adapted, robust and proven methodology: framing via cost analysis and interviews, 5 brainstorming workshops, qualification of opportunities
  • Achieve significant and sustainable industrial cost reduction
  • Ensure all key departments are involved, to include Innovation, Marketing, Development, Purchasing, Quality, Regulatory, Industry, Finance
  • Provide methodological support on a new product development

Results

On a blockbuster already on the market:

  • 141 ideas generated in brainstorming workshops
  • 14 opportunities approved for a 21% cost reduction
  • 4 opportunities applicable on further products

On a product being developed:

  • 2 preferential tracks selected (higher value for customer / cost ratio)
  • Material research activity scoped