If you treat price as an outcome, then you are likely losing ground on your competition (and therefore likely losing money too). Pricing makes or breaks your business, but you know that already. Pricing should be an input, measured, controlled, and understood. If your Pricing is a myriad of poorly understood, interconnected decisions, then the outcome will be lacking transparency and negatively impacting your top line. We observe many opinions on Price and the management of, with the clients we work with in our Pricing practice – but particularly, there are five myths which we encounter over and over again.
In this whitepaper, we will start to dispel these myths and demonstrate how your business can be helped by addressing them. We will also provide some suggestions and approaches on how to increase your Pricing maturity and start to overcome these challenges.