Crimson & Co is delighted to announce the appointment of Chris Cave Jones as Director, Asia. He joins the Singapore office to address increased demand for supply chain consultancy in the region.

Chris has over twenty years’ experience in Southeast Asia helping companies address complex supply chain challenges. He has particular expertise in consumer goods and retail, and prior to joining Crimson & Co held senior roles at IBM and PwC.

With a remit to provide Crimson & Co’s expanding client base in the region with practical and effective supply chain strategies, Chris will be responsible for helping organisations transform their performance.

Chris commented: “The consumer goods and retail sectors in Southeast Asia are going through major changes. It is important for companies to keep up with these to benefit from increased demand. If you look at the way ecommerce has changed the landscape, alongside innovative distribution channels, there are huge opportunities for businesses to reap the rewards of these growing markets.

“I have admired Crimson & Co’s culture and tremendous growth for a number of years and I’m delighted that I now have the opportunity to work with this incredibly energised and determined team to further develop the business.”

Richard Powell, CEO of Crimson & Co, commented: “We are very excited that Chris has agreed to join us. His knowledge and experience of supply chain challenges in Asia is second to none and will be hugely valuable to our clients. One of our major points of differentiation is the experience of our global consultants, and the appointment of Chris reaffirms our commitment to delivering the best for our clients.”

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