La Redoute is a French multi channel retailer founded by Joseph Pollet in 1837, it specialises in ready to wear apparel and home décor. La Redoute is the second largest seller of women’s apparel and the third largest seller of linens in France. Their e-commerce site is the top ranked French site for apparel and home decor, with more than 7 million visitors each month. The company operates in 26 countries and has more than 10 million active customers.
The company wanted a review of their after-sales strategy approach to improve performance and customer satisfaction.
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