Hallmark Cards is the UK leader in greeting cards. The business designs, manufactures, and sells in leading high street stores and specialist card retailers. The US$3.7 billion global company is based in the USA and led by members of the founding family.
Hallmark UK had won large retail contracts, increasing product range and sales volume. The company had two warehouses in the UK with different storage and handling solutions, and wanted a decision support model to help decide where to place new business volume and product categories to give the most efficient route to market.
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