In today’s world it’s hard to imagine running a business without cloud computing. Whether it’s storing data or powering advanced AI tools, the cloud makes it possible to scale, innovate, and stay secure in ways that other options just can’t provide. However, this growing reliance on cloud services comes at an environmental cost. Cloud computing contributes about 2.5 to 3.7% of global greenhouse gas emissions – a figure even exceeding the commercial flights industry (about 2.4%)1!
Traditional cloud computing practices often overlook the carbon intensity of the electricity powering data centres, meaning that even efficient facilities can have a substantial carbon footprint if fuelled by fossil energy sources. As demand for cloud computing continues to grow, addressing its environmental impact becomes ever more important.
This is where carbon-aware computing comes in. It’s an approach that uses real-time data to lower the carbon emissions tied to your cloud use. By scheduling computing tasks based on the availability of low-carbon energy sources, businesses can significantly reduce their carbon footprint without sacrificing performance. Embracing this strategy not only contributes to global sustainability efforts but also positions companies as leaders in responsible technology use, meeting the growing expectations of customers, regulators, and stakeholders.
Understanding carbon-aware computing
Carbon-aware computing involves optimising cloud operations by considering the carbon intensity of energy sources in real time. Here’s how it works:
Countries like Iceland and Norway, which benefit from huge availability of renewable energy, are perfect examples of where you can run cloud processes with a lower environmental impact. Additionally, renewable energy availability fluctuates throughout the day, depending on factors like sunlight and wind. By scheduling computing tasks during these periods when renewable energy production peaks, such as sunny afternoons for solar power or windy days for wind energy—businesses can further reduce their carbon footprint.
Practical steps to implement carbon-aware computing
Implementing carbon-aware computing involves taking actions that can significantly reduce your cloud-related carbon emissions. Here are four practical steps:
The business case for carbon-aware computing
As sustainability becomes a key differentiator in the marketplace, companies that proactively reduce their carbon footprint can enhance their brand reputation, attract environmentally conscious customers, and potentially benefit from government incentives aimed at promoting green practices. Moreover, optimising cloud usage in line with carbon intensity can lead to cost savings, as running compute tasks during periods of lower demand in greener regions often correlates with lower energy and cloud costs.
This approach aligns with emerging regulatory demands for carbon reporting and reduction, positioning businesses to stay ahead of compliance requirements. Moreover, companies that prioritise carbon-aware strategies may gain a competitive edge, appealing to investors, clients, and partners who value sustainability.
Addressing implementation challenges:
We recognise that transitioning to carbon-aware computing can present challenges. Organisational change often requires a shift in culture, processes, and mindset, which can lead to resistance and slow progress. Performance trade-offs are another challenge, as optimising for sustainability is often perceived as sacrificing operational efficiency. At IRIS, by Argon & Co, we specialise in guiding businesses through this transition:
Implementing carbon-aware computing isn’t just a step toward environmental responsibility, it’s also a smart business move. By taking simple, practical steps, you can reduce your cloud’s carbon footprint, save on costs, and position your business as a leader in sustainability. As the cloud computing landscape continues to evolve, embracing carbon-aware practices will be crucial for businesses looking to thrive in a future increasingly defined by sustainability.
Interested in learning more about how carbon-aware computing can benefit your business? Contact us to schedule a consultation and explore the sustainable future of cloud computing.
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Author: Michael Bennett