The client is a global tobacco company selling more than 200 brands globally. It is the market leader in more than 60 countries.
The business was struggling to cope with the volume of product and packaging changes demanded by local markets, and was unable to get new products to market quickly enough. Argon & Co was asked to assess the current end to end NPI processes across all regions and identify actions to standardise the processes whilst making them leaner and more efficient.
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