Argon & Co is pleased to announce the appointment of Alastair Crawford as Partner, strengthening its digital manufacturing capabilities across APAC.
Alastair brings deep manufacturing experience, from hands-on operational leadership to leading large-scale transformation programmes across the UK, New Zealand, Europe and APAC. His expertise lies in helping organisations align operations, technology and leadership to deliver practical, measurable performance improvement.
His appointment reflects the growing importance of digital, data and AI in manufacturing. As traditional improvement levers plateau, organisations are increasingly turning to connected, intelligent operations to unlock productivity, resilience and growth.
At Argon & Co, Alastair will lead the expansion of the firm’s digital manufacturing offering, bringing together capabilities across IRIS, NEOS and MODE to deliver end-to-end transformation, from strategy through to implementation and sustained value realisation.
Alastair Crawford said: “Manufacturers don’t need more disconnected technology; they need a clear, joined-up approach that links digital investment to real operational outcomes. That also means aligning technology with the right people, processes and operating model, so change is embedded and value is sustained. What attracted me to Argon & Co is its ability to combine deep operational expertise with digital capability, ensuring transformation delivers value on the ground, not just in theory.”
Paul Eastwood, Managing Partner APAC, said: “Digital manufacturing is a critical growth area for our clients and for Argon & Co. Alastair’s experience, both on the shop floor and in leading complex transformation programmes, strengthens our ability to support organisations as they adopt more connected, data-driven operations. His appointment is a key step in scaling our digital manufacturing offering across the region.”
With increasing demand for integrated, operations-led digital transformation, this appointment further strengthens Argon & Co’s ability to support manufacturers at every stage of the journey. By combining strategy, operational expertise and cutting-edge digital capability, the firm is well positioned to help organisations turn digital ambition into sustained performance improvement across their operations.
Share:
