With the office in the cloud, available 24/7 on laptop and hand-held devices, remote and hybrid work have completely reshaped how we think about productivity and flexibility. The benefits are obvious: fewer commutes, more focus time, and better work-life balance. But as many organizations now consider limiting remote work, the question isn’t whether people can work effectively from home. They can. It’s what gets lost when teams rarely share the same space.

Those spontaneous, unplanned moments, a chat over coffee, a quick question in the hallway, a conversation between departments, simply don’t happen online. And it’s often in those moments that ideas spark, problems get solved, and connections are built. If we want to strengthen creativity, agility, and culture, we need to bring people together again — not every day, but enough to keep collaboration human. Here’s why.

1. Innovation needs unplanned conversations

Great ideas rarely emerge from scheduled meetings. They’re sparked by unexpected exchanges: a marketing manager chatting with an engineer, or a finance analyst bumping into a supply chain planner. In the office, these moments happen naturally. Remotely, interactions become planned and transactional, which limits the flow of ideas across teams.

2. Trust, culture, and learning grow face-to-face

Culture isn’t built on Teams or Slack; it’s built through real human interaction. Shared laughter, quick check-ins, and informal chats build trust in ways that digital tools can’t. For new hires, this matters even more. Learning “how things really work” — the unwritten rules, shortcuts, and problem-solving habits — happens by being around colleagues. Remote onboarding teaches the what, but not the how. In-person time helps new employees connect faster and grow into their roles.

3. Connection drives engagement and retention

People want to feel part of something bigger. The workplace, when used intentionally, can be a place of belonging and inspiration, where people reconnect with the mission and each other. Those face-to-face moments don’t just boost morale; they strengthen loyalty and engagement.

In short: remote work brings flexibility, but too much distance can quietly erode creativity, trust, and connection. Some of the best ideas still start with a casual “Got a minute?” over coffee.

Jan Martens

Principal Consultant

[email protected]

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