If you’re in the U.S., we hope you had an excellent Thanksgiving. We know that meant many of our clients were already in or just getting ready to start their peak season with Black Friday and throughout the month. Because it’s never too early to plan, we’re working with clients right now on peak season 2018 AND 2019.
- Heard of Generation Z? We have. There’s much to be said about how Gen Z is influencing retailers’ acquisition strategies. Online store Dormify reports that they aren’t just focusing on selling their goods, they want to be more – and they do it helping shoppers through the key events in their lives. For example, they hire college-aged stylists to help customers design their dorm rooms and it’s been a very successful strategy. Marketers are banking on Gen Zers to be focused on being part of the DIY generation.
- The Verge is reporting that Walmart is raising prices online to encourage people to come in their stores (research says in person is best, but I would have to disagree… I impulse shop all the time). Walmart and Costco are similar in that their strategies line up: sells items in bulk and are cheaper to buy in stores than online.
- Two billion dollars in the figure that is being used to describe what cities across the country are competing for in terms of commerce. There’s an Atlanta suburb vying for the chance to become home to the new office. Good luck to everyone (and especially Atlanta!).
- Yes, we might be paying a little more for shipping this year. UPS expects to ship 750 million packages this season.
As of September 8, 2020, Crimson & Co (formerly The Progress Group/TPG) has rebranded as Argon & Co following the successful merger with Argon Consulting in April 2018.