Let’s explore SKU rationalization—a crucial process for businesses aiming to streamline their product offerings. Whether you’re a seasoned entrepreneur or simply interested in managing inventory better, understanding SKU rationalization can greatly benefit your company.

In our client assessment projects, we often encounter companies with complex product portfolios. Understanding why the product range grew so large is important, but what’s even more crucial is conducting a thorough analysis to evaluate it properly.

This deeper analysis leads to SKU rationalization, where we compare factors like sales volume, percentage of goods sold, and actual margins. It’s not uncommon for us to discover that 20% or more of products have negative margins. In today’s competitive landscape, such drains on profitability are unsustainable.

However, the true value of SKU rationalization lies in how we use the insights gained from the analysis. Implementing a forward-looking plan based on this analysis is essential for achieving a satisfactory outcome for all involved parties. Without proper planning, the result could be chaotic and divert attention from other key tasks for leadership. Done effectively, SKU rationalization can boost the bottom line while simplifying day-to-day operations for teams.

Let us guide you through the process of SKU rationalization and leverage our expertise for a successful outcome. Start a conversation today about SKU rationalization with Steve Landis.

Steve Landis

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