{"id":5367,"date":"2019-09-06T15:23:34","date_gmt":"2019-09-06T14:23:34","guid":{"rendered":"https:\/\/www.argonandco.com\/fashion\/"},"modified":"2025-02-11T12:50:50","modified_gmt":"2025-02-11T12:50:50","slug":"fashion","status":"publish","type":"page","link":"https:\/\/www.argonandco.com\/us\/industries\/fashion\/","title":{"rendered":"Fashion"},"content":{"rendered":"

Fashion<\/h2>\n

The fashion industry is subject to unprecedented changes with the general trend for families to decrease their clothing spend, coupled with strong pressure over profit margins. Consumer behavior has evolved. They are more informed and versatile; they are looking for innovation and are sensitive to societal and environmental impacts. Alongside these changes, \u201cpure-e-com\u201d companies such as Zalando and ASOS are growing their share of market as they benefit from having smaller cost structures than traditional retailers.<\/p>\n

Challenges in the fashion industry<\/h2>\n

These market evolutions are driving the traditional fashion industry towards business transformations in order to stay competitive. There is a need to improve attractiveness through faster product launches and total customisation.\u00a0 This requires reinventing product development processes including 3D conception and \u201clean\u201d cycles. Fashion companies need to determine how to transform effectively to omnichannel retailing, ensuring a perfect fluidity between sales channels throughout the entire lifecycle (one stock, OMS, real time) and offering custom-fit services guaranteeing a perfect fluidity between channels.<\/p>\n

Further to this, there is an urgent requirement to be more socially and environmentally responsible through transparency in production processes (especially in low-cost countries) and the reduction of greenhouse gas emissions (IOT traceability, low carbon transportation technologies etc). There is also the need to counter demand volatility and consumer versatility and to avoid soon-to-be forbidden product destruction, driving them to develop predictive technology and supply chain agility.<\/p>\n

How we can help with the fashion industry<\/h2>\n

We work with more than 50 of the most famous clothing brands in Europe and the USA, at every step of the value chain, from strategy to project implementation. We help with:<\/p>\n

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Logistics networks<\/h4>\n
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