{"id":33101,"date":"2025-06-11T21:22:40","date_gmt":"2025-06-11T20:22:40","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=event&#038;p=33101"},"modified":"2025-06-17T14:36:15","modified_gmt":"2025-06-17T13:36:15","slug":"opticon-detroit-2025","status":"publish","type":"event","link":"https:\/\/www.argonandco.com\/us\/news-insights\/events\/opticon-detroit-2025\/","title":{"rendered":"OptiCon Detroit 2025"},"content":{"rendered":"<p>Last week, we had the opportunity to attend\u00a0<a id=\"menurahl\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.linkedin.com\/feed\/\" href=\"https:\/\/optilogic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link Optilogic Inc.\"><strong>Optilogic Inc.<\/strong><\/a>\u2019s <strong>OptiCon<\/strong> conference\u00a0in Detroit. Over three days, supply chain leaders, innovators, and practitioners came together to explore the future of intelligent design.<\/p>\n<div id=\"attachment_33102\" style=\"width: 334px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33102\" class=\"wp-image-33102\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/06\/Argon-Co-team-at-OptiCon-300x225.jpg\" alt=\"L-R Greg Colabello, Rob Achtzehn, Sophia Sassoli, Frank Tsang, Rich Cammisa and Chris Keller lined up behind a table with the Argon &amp; Co logo on it \" width=\"324\" height=\"243\" \/><p id=\"caption-attachment-33102\" class=\"wp-caption-text\">L-R Greg Colabello, Rob Achtzehn, Sophia Sassoli, Frank Tsang, Rich Cammisa and Chris Keller at OptiCon<\/p><\/div>\n<h2>Key themes that stood out<\/h2>\n<ul>\n<li>AI + Simulation = Smarter Supply Chains<\/li>\n<\/ul>\n<p>The message was clear: simulation isn\u2019t just a nice-to-have\u2014it\u2019s essential. Tools like\u00a0Cosmic Frog\u00a0are enabling organizations to model, test, and optimize supply chain decisions with unprecedented speed and accuracy.<\/p>\n<ul>\n<li>Resilience Through Design<\/li>\n<\/ul>\n<p>From reshoring strategies to tariff optimization, the focus was on building supply chains that are not only efficient but also adaptable to global disruptions.<\/p>\n<ul>\n<li>Democratizing Design<\/li>\n<\/ul>\n<p>One of the most exciting trends? Making advanced modeling accessible to non-technical users. With Excel-based apps and intuitive interfaces, more teams can now participate in strategic design decisions.<\/p>\n<h2>Highlights from the stage<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33136 alignleft\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-161843-271x300.png\" alt=\"Booth display at Opticon for Argon &amp; Co 2025 logo and taglines: See real change. Lasting results.\" width=\"326\" height=\"361\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-161843-271x300.png 271w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-161843-768x850.png 768w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-161843-400x443.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-161843.png 843w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/>Donald Hicks, Optilogic CEO, set the tone with a bold vision for the future of supply chain design.<\/p>\n<p>Michael O&#8217;Sullivan offered a macroeconomic lens on global logistics trends.<\/p>\n<p>Sarah Harper, professor and demographer, delivered a thought-provoking talk on how aging populations and demographic shifts will reshape supply chain strategies over the next decade.<\/p>\n<p>Customer spotlights\u00a0from GM, Kohler, Cencora, and Lineage showed how real-world companies are leveraging Optilogic Inc. to drive measurable impact.<\/p>\n<h2>Hands-on learning<\/h2>\n<p>The pre-conference workshops provided a valuable opportunity to refine and deepen our existing skills in network optimization, inventory simulation and transportation optimization. The sessions were well-structured, practical and engaging, offering new techniques and perspectives that we&#8217;re excited to bring back to our ongoing projects.<\/p>\n<h2>Final thoughts<\/h2>\n<p>OptiCon 2025 wasn\u2019t just about technology &#8211; it was about\u00a0rethinking how we design, adapt, and lead\u00a0in a rapidly changing world. We&#8217;re leaving with new ideas, new tools, and a clearer direction for how to approach the challenges ahead.<\/p>\n<p>Big thanks to the <a id=\"menurahr\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.linkedin.com\/feed\/\" href=\"https:\/\/www.linkedin.com\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link Optilogic Inc.\">Optilogic Inc.<\/a>\u00a0team for hosting such a forward-thinking event and for the incredible support they provide year-round. It was especially great to meet in person the folks we regularly interact with behind the scenes. Already looking forward to what\u2019s next!<\/p>\n<p>At\u00a0Argon &amp; Co, we help organizations unlock the full potential of tools like <a href=\"https:\/\/optilogic.com\/cosmic-frog\/\">Cosmic Frog,<\/a> through strategic design, optimization, and implementation support. If you&#8217;re exploring how to elevate your network design, inventory strategy, and transportation optimization capabilities, let\u2019s connect.<\/p>\n<p>Authored by Rich Cammisa<\/p>\n","protected":false},"featured_media":33102,"template":"","class_list":["post-33101","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OptiCon Detroit 2025 - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/us\/news-insights\/events\/opticon-detroit-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OptiCon Detroit 2025 - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Last week, we had the opportunity to attend\u00a0Optilogic Inc.\u2019s OptiCon conference\u00a0in Detroit. 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