Kevin Zweier, Partner and Lead of the North American Transportation Practice was a guest on Dr. Chris Caplice’s podcast Frightvine, Freight Procurement in the AI Era, sharing about the state of freight procurement heading into 2026. Kevin shared his perspective on how ongoing market volatility has created a kind of “cry wolf” effect among shippers—after several false alarms of tightening markets, many are now turning their focus toward long-term stability. We also explore how shippers are rethinking traditional bid cycles, increasingly pulling lower-volume lanes out of annual RFPs in favor of API-driven digital tools and dynamic pricing models.
Kevin highlighted where generative AI is making real headway—automating routine tasks and improving data translation—while underscoring the continued importance of human judgment in complex strategy decisions. Kevin recently published this 2026 Outlook piece, the first in a series from the Transportation Practice in North America, 2026 Truckload Rate Outlook: Where do we go from here?
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