GSK is a global healthcare company with three divisions: pharmaceuticals, vaccines and consumer healthcare. The company has commercial operations in more than 150 countries, a network of 86 manufacturing sites in 36 countries and large R&D centres in the UK, USA, Spain, Belgium and China.
The company had created a new venture in the consumer health area, and needed to consolidate in-market logistics contracts. New logistics contracts were required, in addition to rolling out standard contracts. The scope covered a number of markets across Europe.