{"id":40675,"date":"2026-06-17T11:00:02","date_gmt":"2026-06-17T10:00:02","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=whitepaper&#038;p=40675"},"modified":"2026-06-17T16:13:28","modified_gmt":"2026-06-17T15:13:28","slug":"la-competitivite-a-t-elle-tue-la-durabilite","status":"publish","type":"whitepaper","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/whitepapers\/la-competitivite-a-t-elle-tue-la-durabilite\/","title":{"rendered":"La comp\u00e9titivit\u00e9 a-t-elle tu\u00e9 la durabilit\u00e9 ?"},"content":{"rendered":"<h2>Les regards crois\u00e9s des directeurs achats de SNCF, V\u00e9olia et Lat\u00e9co\u00e8re<\/h2>\n<p>Pression sur les co\u00fbts, les d\u00e9lais, les approvisionnements et la r\u00e9silience de leurs fili\u00e8res : les directions achats \u00e9voluent dans un environnement o\u00f9 les arbitrages se complexifient. Dans ce contexte, une question revient avec insistance : <strong>la comp\u00e9titivit\u00e9 a-t-elle rel\u00e9gu\u00e9 la durabilit\u00e9 au second plan ?<\/strong><\/p>\n<p>Les \u00e9changes entre Fabrice Morel (Directeur RSE &amp; Strat\u00e9gie Achats, SNCF), Florence Baiget (Veolia), Renaud Durand (Lat\u00e9co\u00e8re) montrent une r\u00e9alit\u00e9 plus nuanc\u00e9e. La durabilit\u00e9 n\u2019a pas disparu des d\u00e9cisions achats. En revanche, elle ne progresse plus par principe. Elle s\u2019impose surtout lorsqu\u2019elle permet de r\u00e9pondre \u00e0 un enjeu concret : s\u00e9curiser une source d\u2019approvisionnement, r\u00e9duire un co\u00fbt, repenser une sp\u00e9cification, renforcer une relation fournisseur ou cr\u00e9er de la valeur \u00e0 plus long terme.<\/p>\n<p>Un point ressort particuli\u00e8rement : la <strong>circularit\u00e9<\/strong> appara\u00eet comme l\u2019un des rares terrains o\u00f9 performance \u00e9conomique, impact environnemental, r\u00e9silience et innovation peuvent se rejoindre de mani\u00e8re tangible. Elle r\u00e9v\u00e8le aussi l\u2019\u00e9volution du r\u00f4le des achats, qui ne se limite plus \u00e0 la mise en concurrence ou \u00e0 la s\u00e9curisation, mais s\u2019affirme comme une fonction capable de reconnecter les m\u00e9tiers, les fournisseurs, les op\u00e9rations et la strat\u00e9gie industrielle.<\/p>\n<p>D\u00e9couvrez ces \u00e9changes et les retours terrain de nos invit\u00e9s dans le livre blanc ci-dessous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les regards crois\u00e9s des directeurs achats de SNCF, V\u00e9olia et Lat\u00e9co\u00e8re Pression sur les co\u00fbts, les d\u00e9lais, les approvisionnements et la r\u00e9silience de leurs fili\u00e8res : les directions achats \u00e9voluent dans un environnement o\u00f9 les arbitrages se complexifient. Dans ce contexte, une question revient avec insistance : la comp\u00e9titivit\u00e9 a-t-elle rel\u00e9gu\u00e9 la durabilit\u00e9 au second [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-40675","whitepaper","type-whitepaper","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La comp\u00e9titivit\u00e9 a-t-elle tu\u00e9 la durabilit\u00e9 ? - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/news-insights\/whitepapers\/la-competitivite-a-t-elle-tue-la-durabilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La comp\u00e9titivit\u00e9 a-t-elle tu\u00e9 la durabilit\u00e9 ? - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Les regards crois\u00e9s des directeurs achats de SNCF, V\u00e9olia et Lat\u00e9co\u00e8re Pression sur les co\u00fbts, les d\u00e9lais, les approvisionnements et la r\u00e9silience de leurs fili\u00e8res : les directions achats \u00e9voluent dans un environnement o\u00f9 les arbitrages se complexifient. 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