{"id":38979,"date":"2026-04-08T10:38:37","date_gmt":"2026-04-08T09:38:37","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=whitepaper&#038;p=38979"},"modified":"2026-04-08T10:38:37","modified_gmt":"2026-04-08T09:38:37","slug":"machine-learning-demand-planning-how-predictive-algorithms-are-transforming-sales-forecasting-in-the-pharmaceutical-industry","status":"publish","type":"whitepaper","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/whitepapers\/machine-learning-demand-planning-how-predictive-algorithms-are-transforming-sales-forecasting-in-the-pharmaceutical-industry\/","title":{"rendered":"Machine Learning &#038; Demand Planning : How predictive algorithms are transforming sales  forecasting in the pharmaceutical industry"},"content":{"rendered":"<p>Dans l\u2019industrie pharmaceutique, une pr\u00e9vision impr\u00e9cise peut entra\u00eener bien plus qu\u2019un simple \u00e9cart de stock : ruptures d\u2019approvisionnement, perte de chiffre d\u2019affaires, baisse du fill rate, pression accrue sur les \u00e9quipes.<\/p>\n<p>Face \u00e0 des processus encore souvent fond\u00e9s sur des mod\u00e8les statistiques limit\u00e9s, le <strong>Machine Learning<\/strong> permet d\u2019int\u00e9grer une plus grande diversit\u00e9 de signaux, de mieux mod\u00e9liser la complexit\u00e9, et d\u2019automatiser une partie du forecast tout en conservant des r\u00e9sultats explicables.<\/p>\n<p>Dans ce livre blanc, Thibaut Dyen, Micka\u00efl Voyiatzis, Franck Kakal et Guilhem Delorme, partagent leur analyse des enjeux du demand planning pharmaceutique, des leviers technologiques \u00e0 activer, et des r\u00e9sultats concrets observ\u00e9s sur le terrain :<\/p>\n<ul>\n<li>+3,5 % de chiffre d\u2019affaires<\/li>\n<li>-8,2 % de stock de produits finis<\/li>\n<li>80 % d\u2019automatisation du forecast<\/li>\n<\/ul>\n<p>T\u00e9l\u00e9chargez le livre blanc pour d\u00e9couvrir notre approche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans l\u2019industrie pharmaceutique, une pr\u00e9vision impr\u00e9cise peut entra\u00eener bien plus qu\u2019un simple \u00e9cart de stock : ruptures d\u2019approvisionnement, perte de chiffre d\u2019affaires, baisse du fill rate, pression accrue sur les \u00e9quipes. Face \u00e0 des processus encore souvent fond\u00e9s sur des mod\u00e8les statistiques limit\u00e9s, le Machine Learning permet d\u2019int\u00e9grer une plus grande diversit\u00e9 de signaux, de [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-38979","whitepaper","type-whitepaper","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Machine Learning &amp; Demand Planning : How predictive algorithms are transforming sales forecasting in the pharmaceutical industry - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/news-insights\/whitepapers\/machine-learning-demand-planning-how-predictive-algorithms-are-transforming-sales-forecasting-in-the-pharmaceutical-industry\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Machine Learning &amp; Demand Planning : How predictive algorithms are transforming sales forecasting in the pharmaceutical industry - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Dans l\u2019industrie pharmaceutique, une pr\u00e9vision impr\u00e9cise peut entra\u00eener bien plus qu\u2019un simple \u00e9cart de stock : ruptures d\u2019approvisionnement, perte de chiffre d\u2019affaires, baisse du fill rate, pression accrue sur les \u00e9quipes. 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