{"id":3755,"date":"2020-01-08T11:57:37","date_gmt":"2020-01-08T11:57:37","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=whitepaper&p=3755"},"modified":"2021-05-25T14:55:48","modified_gmt":"2021-05-25T13:55:48","slug":"design-to-value-comment-reconcilier-competitivite-et-innovation","status":"publish","type":"whitepaper","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/whitepapers\/design-to-value-comment-reconcilier-competitivite-et-innovation\/","title":{"rendered":"Design to value : comment r\u00e9concilier comp\u00e9titivit\u00e9 et innovation ?"},"content":{"rendered":"
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L\u2019innovation est au c\u0153ur des pre\u0301occupations des dirigeants mais elle doit s\u2019inscrire dans une logique d\u2019optimisation des cou\u0302ts.<\/span><\/h2>\n

La compe\u0301tition mondiale de plus en plus forte impose aux pays industrialise\u0301s des strate\u0301gies e\u0301videntes de re\u0301duction des cou\u0302ts et de proposition d\u2019offre de valeur pour re\u0301sister a\u0300 la pression concurrentielle.<\/p>\n

C\u2019est la raison pour laquelle, selon une e\u0301tude de l\u2019INSEE, pre\u0300s de 92% des entreprises industrielles de plus de 250 salarie\u0301s innovent re\u0301gulie\u0300rement dans un domaine technologique : nouveau produit ou nouveau proce\u0301de\u0301. Mais cela ne se limite pas au domaine technique car les innovations portent aussi sur des aspects non technologiques comme les organisations et le marketing de l\u2019offre notamment via l\u2019ave\u0300nement de nouvelles solutions digitales. C\u2019est le cas pour 86% de ces entreprises industrielles.<\/p>\n

Par ailleurs, les dirigeants et les directions R&D reconnaissent que bien re\u0301pondre aux besoins et aux attentes des clients reste une priorite\u0301 absolue dans leur strate\u0301gie. Cela conduit donc a\u0300 mieux comprendre ce qui fait la valeur pour le client final tout au long du cycle de vie des produits et des services. Ne\u0301anmoins, les entreprises restent concentre\u0301es sur les efforts de compe\u0301titivite\u0301. Les programmes de re\u0301duction des cou\u0302ts restent un objectif prioritaire pour plus de 80% d\u2019entre elles, a\u0300 tel point que le taux d\u2019investissement des entreprises est au plus haut depuis 10 ans en France.<\/span><\/p>\n

Par le passe\u0301, les logiques d\u2019innovation ont parfois e\u0301te\u0301 supplante\u0301es par des re\u0301ductions massives de cou\u0302ts, plus se\u0301duisantes a\u0300 court terme du\u0302 aux impacts sur le compte de re\u0301sultat. Ce temps est a\u0300 pre\u0301sent re\u0301volu. De plus en plus d\u2019entreprises misent sur les innovations pour anticiper et pre\u0301parer un avenir se\u0301curise\u0301, re\u0301conciliant une offre diffe\u0301renciante, des cou\u0302ts attractifs et une certaine capacite\u0301 a\u0300 acce\u0301le\u0301rer le Time to Market. Le Design to Value est une approche qui permet cette re\u0301conciliation.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

L\u2019innovation est au c\u0153ur des pre\u0301occupations des dirigeants mais elle doit s\u2019inscrire dans une logique d\u2019optimisation des cou\u0302ts. La compe\u0301tition mondiale de plus en plus forte impose aux pays industrialise\u0301s des strate\u0301gies e\u0301videntes de re\u0301duction des cou\u0302ts et de proposition d\u2019offre de valeur pour re\u0301sister a\u0300 la pression concurrentielle. C\u2019est la raison pour laquelle, selon […]<\/p>\n","protected":false},"template":"","class_list":["post-3755","whitepaper","type-whitepaper","status-publish","hentry"],"acf":[],"yoast_head":"\nDesign to value : comment r\u00e9concilier comp\u00e9titivit\u00e9 et innovation ? - Argon & Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/news-insights\/whitepapers\/design-to-value-comment-reconcilier-competitivite-et-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design to value : comment r\u00e9concilier comp\u00e9titivit\u00e9 et innovation ? - Argon & Co\" \/>\n<meta property=\"og:description\" content=\"L\u2019innovation est au c\u0153ur des pre\u0301occupations des dirigeants mais elle doit s\u2019inscrire dans une logique d\u2019optimisation des cou\u0302ts. 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