{"id":3750,"date":"2020-01-08T11:56:18","date_gmt":"2020-01-08T11:56:18","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=whitepaper&p=3750"},"modified":"2020-04-21T13:17:51","modified_gmt":"2020-04-21T12:17:51","slug":"design-to-cost-le-renouveau-dun-levier-de-competitivite-massive","status":"publish","type":"whitepaper","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/whitepapers\/design-to-cost-le-renouveau-dun-levier-de-competitivite-massive\/","title":{"rendered":"Design to cost : Le renouveau d\u2019un levier de comp\u00e9titivit\u00e9 massive"},"content":{"rendered":"
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Le \u00ab Design To Cost \u00bb (DTC) est une de\u0301marche qui vise a\u0300 optimiser la conception de produits et services pour re\u0301duire les cou\u0302ts totaux de possession, en conside\u0301rant les attentes client en termes de fonctionnalite\u0301s et de qualite\u0301.<\/span><\/p>\n

Cette de\u0301marche est ple\u0301biscite\u0301e par les dirigeants d\u2019entreprise, notamment lors des plans de compe\u0301titivite\u0301 car elle re\u0301pond a\u0300 plusieurs objectifs cle\u0301s :<\/p>\n

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  • Se\u0301curiser des gains importants : le DTC permet souvent d\u2019atteindre des gains en rupture a\u0300 hauteur de 15 a\u0300 30% avec un retour sur investissement sans e\u0301gal<\/li>\n
  • Booster l\u2019innovation : la de\u0301marche DTC est un vrai moteur de cre\u0301ativite\u0301 qui permet de proposer une plus forte valeur ajoute\u0301e aux clients<\/li>\n
  • Transformer la culture de l\u2019entreprise : le DTC est un parfait vecteur de la transformation des entreprises que les directions ge\u0301ne\u0301rales utilisent pour de\u0301velopper le jeu collectif et de\u0301cloisonner les organisations. Pourtant, me\u0302me si les me\u0301thodologies et
    \ndes outils existent et sont e\u0301prouve\u0301s depuis plus de 60 ans, nous constatons qu\u2019il existe toujours des ide\u0301es rec\u0327ues qui privent les entreprises de compe\u0301titivite\u0301. Nous avons identifie\u0301 7 ide\u0301es rec\u0327ues sur le Design To Cost :<\/li>\n<\/ul>\n
      \n
    1. C\u2019est une affaire d\u2019experts et de bureau d\u2019e\u0301tudes<\/li>\n
    2. C\u2019est un e\u0301nie\u0300me levier de cost killing<\/li>\n
    3. Le Design To Cost cou\u0302te cher, c\u2019est long a\u0300 mettre en \u0153uvre<\/li>\n
    4. Ce n\u2019est pas applicable chez nous, nous n\u2019avons pas de marge de man\u0153uvre<\/li>\n
    5. Il est risque\u0301 d\u2019impliquer les fournisseurs<\/li>\n
    6. On va tuer l\u2019innovation en encadrant trop la de\u0301marche<\/li>\n
    7. Cela ne concerne que les secteurs de l\u2019industrie<\/span><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n
      \n
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      Nos nombreuses expe\u0301riences dans des secteurs varie\u0301s nous permettent de de\u0301gager 8 re\u0300gles d\u2019or qui se\u0301curisent le succe\u0300s d\u2019une telle de\u0301marche :<\/p>\n

        \n
      1. Fixer un objectif tre\u0300s ambitieux mais re\u0301aliste<\/li>\n
      2. Mobiliser toutes les fonctions au sein du projet DTC<\/li>\n
      3. Bien choisir les chantiers de Design To Cost \u2013 ni trop gros ni trop petits<\/li>\n
      4. Commencer par se plonger dans la compre\u0301hension fine des cou\u0302ts et de leurs drivers<\/li>\n
      5. Bien se pre\u0301parer avant d\u2019impliquer des fournisseurs dans la de\u0301marche<\/li>\n
      6. Pour chaque opportunite\u0301, de\u0301coupler la prise de risque de l\u2019arbitrage<\/li>\n
      7. Piloter le portfolio d\u2019opportunite\u0301s pour se\u0301curiser leur concre\u0301tisation<\/li>\n
      8. Ancrer les outils et la me\u0301thode DTC dans le syste\u0300me de management de l\u2019entreprise<\/li>\n<\/ol>\n

        La de\u0301marche Design To Cost ne s\u2019improvise pas. Il s\u2019agit d\u2019un projet d\u2019entreprise ancre\u0301 au plus haut niveau et portant une ambition forte de compe\u0301titivite\u0301.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Le \u00ab Design To Cost \u00bb (DTC) est une de\u0301marche qui vise a\u0300 optimiser la conception de produits et services pour re\u0301duire les cou\u0302ts totaux de possession, en conside\u0301rant les attentes client en termes de fonctionnalite\u0301s et de qualite\u0301. Cette de\u0301marche est ple\u0301biscite\u0301e par les dirigeants d\u2019entreprise, notamment lors des plans de compe\u0301titivite\u0301 car elle […]<\/p>\n","protected":false},"template":"","class_list":["post-3750","whitepaper","type-whitepaper","status-publish","hentry"],"acf":[],"yoast_head":"\nDesign to cost : Le renouveau d\u2019un levier de comp\u00e9titivit\u00e9 massive - Argon & Co<\/title>\n<meta name=\"description\" content=\"Par cadrage, mise en \u0153uvre et coaching des \u00e9quipes sur une d\u00e9marche Design To Cost, Argon & Co permet une r\u00e9duction sans \u00e9gal du ROI en quelques mois\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/news-insights\/whitepapers\/design-to-cost-le-renouveau-dun-levier-de-competitivite-massive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design to cost : Le renouveau d\u2019un levier de comp\u00e9titivit\u00e9 massive - 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