{"id":26399,"date":"2024-01-09T13:19:45","date_gmt":"2024-01-09T13:19:45","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=whitepaper&#038;p=26399"},"modified":"2024-01-09T13:19:45","modified_gmt":"2024-01-09T13:19:45","slug":"et-si-les-achats-se-reconciliaient-enfin-avec-la-data","status":"publish","type":"whitepaper","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/whitepapers\/et-si-les-achats-se-reconciliaient-enfin-avec-la-data\/","title":{"rendered":"Et si les achats se r\u00e9conciliaient enfin avec la Data !"},"content":{"rendered":"<p>Avec l\u2019apparition de ChatGPT, et en parall\u00e8le du d\u00e9veloppement rapide et efficace des technologies et des usages de la Data, le ph\u00e9nom\u00e8ne de l\u2019intelligence artificielle g\u00e9n\u00e9rative (ou GenAI) a \u00e9merg\u00e9 d\u00e8s la fin d\u2019ann\u00e9e 2022. L&rsquo;attrait pour l&rsquo;outil et la technologie qui le supporte r\u00e9side dans sa facilit\u00e9 d&rsquo;utilisation pour tout utilisateur, ainsi que dans la qualit\u00e9 du contenu pr\u00e9sent\u00e9. Si des nuances sont \u00e0 apporter, notamment l&rsquo;exactitude de la r\u00e9ponse, il s\u2019agit de la r\u00e9v\u00e9lation au monde de la puissance de l\u2019IA g\u00e9n\u00e9rative (GenAI)\u00a0: exploiter un tr\u00e8s large contenu via une interface accessible en langage naturel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l\u2019apparition de ChatGPT, et en parall\u00e8le du d\u00e9veloppement rapide et efficace des technologies et des usages de la Data, le ph\u00e9nom\u00e8ne de l\u2019intelligence artificielle g\u00e9n\u00e9rative (ou GenAI) a \u00e9merg\u00e9 d\u00e8s la fin d\u2019ann\u00e9e 2022. L&rsquo;attrait pour l&rsquo;outil et la technologie qui le supporte r\u00e9side dans sa facilit\u00e9 d&rsquo;utilisation pour tout utilisateur, ainsi que dans [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-26399","whitepaper","type-whitepaper","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Et si les achats se r\u00e9conciliaient enfin avec la Data ! - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/news-insights\/whitepapers\/et-si-les-achats-se-reconciliaient-enfin-avec-la-data\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et si les achats se r\u00e9conciliaient enfin avec la Data ! - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Avec l\u2019apparition de ChatGPT, et en parall\u00e8le du d\u00e9veloppement rapide et efficace des technologies et des usages de la Data, le ph\u00e9nom\u00e8ne de l\u2019intelligence artificielle g\u00e9n\u00e9rative (ou GenAI) a \u00e9merg\u00e9 d\u00e8s la fin d\u2019ann\u00e9e 2022. 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