{"id":5124,"date":"2020-06-17T13:22:30","date_gmt":"2020-06-17T12:22:30","guid":{"rendered":"https:\/\/www.argonandco.com\/?page_id=5124"},"modified":"2023-05-10T14:41:42","modified_gmt":"2023-05-10T13:41:42","slug":"conception-eco-responsable","status":"publish","type":"page","link":"https:\/\/www.argonandco.com\/fr\/expertises\/sustainability\/conception-eco-responsable\/","title":{"rendered":"Conception \u00e9co-responsable"},"content":{"rendered":"

Contexte et d\u00e9fis<\/b><\/h2>\n

J<\/span>usqu\u2019\u00e0 80<\/span>\u202f<\/span>% de l\u2019impact environnemental et social <\/span>d\u2019un produit <\/span>est d\u00e9termin\u00e9 lors de <\/span>s<\/span>a phase de conception<\/span>. <\/span>C\u2019est pourquoi la durabilit\u00e9 d\u2019un produit est devenu un crit\u00e8re d\u2019\u00e9valuation au m\u00eame titre que sa valeur \u00e9conomique (<\/span>mat\u00e9rialis\u00e9e par le co\u00fbt de revient ou le co\u00fbt d\u2019achat<\/span>) et sa valeur fonctionnelle. <\/span>L\u2019\u00e9co-conception (<\/span><\/span>d<\/span>esign for sustainability<\/span>)<\/span><\/span> est ainsi appel\u00e9e \u00e0 jouer un r\u00f4le grandissan<\/span>t.<\/span><\/span><\/span><\/p>\n

De plus en plus d\u2019entreprises B2C int\u00e8grent les aspects environnementaux et soci\u00e9taux dans leurs crit\u00e8res d\u2019achat. Elles s\u2019appuient notamment sur les labels et sont attentives \u00e0 l\u2019origine des produits, dans l\u2019optique de communiquer ensuite sur leur durabilit\u00e9 et sur leur qualit\u00e9.\u00a0<\/span>\u00a0<\/span><\/p>\n

Les entreprises B2B, quant \u00e0 elles, font face \u00e0 des obligations relatives au reporting environnemental et communiquent leurs \u00e9missions de gaz \u00e0 effet de serre\u202fet leur bilan carbone sur les scopes 1, 2 et 3. Ceci a un effet imm\u00e9diat sur leur capacit\u00e9 \u00e0 se financer et sur leur image aupr\u00e8s du grand public.\u00a0<\/span>\u00a0<\/span><\/p>\n

Notre approche<\/b><\/h2>\n

L<\/span><\/span>\u2019approche du cabinet Argon & Co <\/span><\/span>allie la rigueur de l\u2019analyse <\/span>et<\/span> l<\/span><\/span>\u2019<\/span><\/span>implication des \u00e9quipes et parties prenantes (internes et externes)<\/span>, en s\u2019appuyant sur<\/span> des outils d\u2019intelligence collective. La d\u00e9marche <\/span>d<\/span><\/span>u cabinet <\/span><\/span>se d\u00e9cline en 3 phases\u202f:<\/span><\/span><\/p>\n

1- Cadrage et inspiration<\/strong><\/p>\n

Cette phase permet de cadrer la d\u00e9marche en analysant le portefeuille de produits et d\u2019offres \u00e0 traiter, <\/span>puis de<\/span> d\u00e9finir les indicateurs prioritaires <\/span>pour mesurer<\/span> l\u2019impact environnemental. Elle vise ensuite \u00e0 analyser la cha<\/span>\u00ee<\/span>ne de valeur de bout en bout en utilisant la d\u00e9marche ACV (<\/span>a<\/span>nalyse du <\/span>c<\/span>ycle de <\/span>v<\/span>ie)<\/span> tout<\/span> en mobilisant les parties prenantes lors de s\u00e9ances de travail collecti<\/span>v<\/span><\/span>es<\/span><\/span> dans le but de d\u00e9velopper un esprit commun.<\/span><\/span> Des benchmarks compl\u00e8tent \u00e9galement cette approche afin d’apporter un \u00e9clairage sur les solutions alternatives d\u00e9j\u00e0 mises en place au sein de la concurrence.<\/span> <\/span>L<\/span>e livrable liste <\/span>les<\/span> produits prioritaires \u00e0 traiter.<\/span><\/span><\/p>\n

2- Exploration<\/strong><\/p>\n

Cette phase repose<\/span> sur<\/span> la mobilisation de l\u2019intelligence collective (groupes multifonctionnels et inter-organisationnels) et les outils d<\/span>e<\/span> <\/span>design <\/span>thinking<\/span><\/span> (ethnographie<\/span>,<\/span> par exemple) au service de la r\u00e9duction de l\u2019impact environnemental. Les m\u00e9thodologies d<\/span>e<\/span> <\/span>design to value<\/span><\/span> identifie<\/span>nt<\/span> les fonctions ayant des valeurs per\u00e7ues \u00e0 renforcer. Les ateliers engage<\/span>nt<\/span> l\u2019ensemble du collectif dans la recherche de solutions innovantes <\/span>au moyen de <\/span>m\u00e9thodologies de type agile.<\/span><\/span><\/p>\n

3- P\u00e9rennisation et autonomisation<\/strong><\/p>\n

Cette derni\u00e8re phase permet la construction d\u2019un <\/span><\/span>business case<\/span><\/span> comprenant des<\/span> solutions qualifi\u00e9es et quantifi\u00e9es en termes \u00e9conomiques, techniques et de r\u00e9duction d<\/span>e l<\/span>\u2019impact environnemental.<\/span> Sa validation par les sponsors constitue la premi\u00e8re \u00e9tape de <\/span>sa<\/span> mise en \u0153uvre en vue de p\u00e9renniser<\/span> les opportunit\u00e9s<\/span>. <\/span>E<\/span>nfin<\/span>, <\/span>le cabinet<\/span> accompag<\/span>ne ses clients<\/span> dans la standardisation de la d\u00e9marche en interne afin que <\/span>celle<\/span>–<\/span>ci puisse \u00eatre r\u00e9utilis\u00e9e et d\u00e9multipli\u00e9e<\/span> en autonomie.<\/span><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Contexte et d\u00e9fis Jusqu\u2019\u00e0 80\u202f% de l\u2019impact environnemental et social d\u2019un produit est d\u00e9termin\u00e9 lors de sa phase de conception. C\u2019est pourquoi la durabilit\u00e9 d\u2019un produit est devenu un crit\u00e8re d\u2019\u00e9valuation au m\u00eame titre que sa valeur \u00e9conomique (mat\u00e9rialis\u00e9e par le co\u00fbt de revient ou le co\u00fbt d\u2019achat) et sa valeur fonctionnelle. L\u2019\u00e9co-conception (design for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5109,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5124","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nConception \u00e9co-responsable - Argon & Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/expertises\/sustainability\/conception-eco-responsable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conception \u00e9co-responsable - Argon & Co\" \/>\n<meta property=\"og:description\" content=\"Contexte et d\u00e9fis Jusqu\u2019\u00e0 80\u202f% de l\u2019impact environnemental et social d\u2019un produit est d\u00e9termin\u00e9 lors de sa phase de conception. 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