{"id":38897,"date":"2026-04-07T17:45:48","date_gmt":"2026-04-07T16:45:48","guid":{"rendered":"https:\/\/www.argonandco.com\/?page_id=38897"},"modified":"2026-04-07T17:45:48","modified_gmt":"2026-04-07T16:45:48","slug":"order-to-cash","status":"publish","type":"page","link":"https:\/\/www.argonandco.com\/fr\/expertises\/finance-et-sga\/order-to-cash\/","title":{"rendered":"Order to cash"},"content":{"rendered":"

Contexte et d\u00e9fis<\/b><\/h2>\n

Le processus Order-to-Cash (O2C) r\u00e9git l\u2019ensemble des interactions entre l\u2019entreprise et ses clients depuis la prise de commande jusqu\u2019au paiement des produits et prestations. Il influe directement sur le volume d\u2019affaires, la tr\u00e9sorerie et la satisfaction client, qui sont autant d\u2019\u00e9l\u00e9ments vitaux pour l\u2019entreprise.\u00a0<\/span><\/p>\n

Comme pour l\u2019ensemble des projets d\u2019optimisation des organisations et de leurs processus, la fluidit\u00e9 et l\u2019efficacit\u00e9 sont des objectifs-cl\u00e9s pour le cycle O2C. S\u2019il s\u2019agit bien s\u00fbr de rationaliser les co\u00fbts, le but principal reste l\u2019am\u00e9lioration de la relation avec les clients et la maximisation du chiffre d\u2019affaires et de la tr\u00e9sorerie.<\/span><\/p>\n

Il est essentiel de tenir compte des march\u00e9s dans lesquels l\u2019entreprise op\u00e8re (et des pratiques de la concurrence) afin de d\u00e9finir les niveaux de service \u00e0 atteindre. \u00catre per\u00e7u comme \u00ab\u00a0<\/span>hard to do business with<\/span><\/i>\u00a0\u00bb est ainsi moins r\u00e9dhibitoire lorsque ses produits ou services ne sont pas per\u00e7us comme substituables ou que la concurrence se fait sur une autre dimension (avance technique, comp\u00e9titivit\u00e9 prix) ou encore quand le client n\u2019est pas le prescripteur (B2B2C).<\/span><\/p>\n

Enfin, la prise en compte de la diversit\u00e9 des acteurs du processus O2C est primordiale pour r\u00e9ussir sa transformation. Les objectifs et les biais culturels sont en effet tr\u00e8s diff\u00e9rents selon qu\u2019il s\u2019agit des forces de vente, de la fonction administration des ventes (ADV), de la supply chain ou des \u00e9quipes comptables, pour ne citer qu\u2019elles.\u00a0<\/span><\/p>\n

Notre approche<\/b><\/h2>\n

Argon & Co mobilise des experts des fonctions commerciales et ADV, de la supply chain aval et de la fonction finance pour accompagner ses clients dans la r\u00e9alisation de leurs projets d\u2019optimisation du cycle O2C.<\/span><\/p>\n

Nous intervenons sur les sujets suivants.\u00a0<\/span><\/p>\n

Optimisation du processus Opportunity-to-Cash<\/b><\/p>\n

    \n
  • Rationaliser et fluidifier le processus (Business Process Improvement).\u00a0<\/span><\/li>\n
  • Digitaliser le processus O2C (multicanal, robotisation).\u00a0<\/span><\/li>\n
  • AMOA \u00e0 valeur ajout\u00e9e dans le contexte d\u2019un d\u00e9ploiement d\u2019ERP ou de CRM.\u00a0<\/span><\/li>\n
  • Revoir les r\u00f4les et responsabilit\u00e9s et la gouvernance (notamment dans des contextes de projets d\u2019optimisation du besoin en fond de roulement).\u00a0<\/span><\/li>\n
  • Revoir le contr\u00f4le interne.\u00a0<\/span><\/li>\n<\/ul>\n

    Refonte organisationnelle<\/b><\/p>\n

      \n
    • Revoir le mod\u00e8le d\u2019organisation du processus O2C (localisation, profils, dimensionnement).\u00a0<\/span><\/li>\n
    • Mettre en place ou optimiser des centres de services pour les processus commerciaux (t\u00e9l\u00e9ventes, support aux forces de vente, centres de services clients).\u00a0<\/span><\/li>\n
    • Mettre en place ou optimiser des centres de services pour les processus financiers (facturation, comptabilit\u00e9 client, recouvrement).\u00a0<\/span><\/li>\n
    • Accompagner les d\u00e9marches d\u2019externalisation.\u00a0<\/span><\/li>\n<\/ul>\n

      \u00c9tudes ponctuelles<\/b><\/p>\n

        \n
      • Analyser les contrats pour identifier les fuites de facturation (\u00ab\u00a0revenue leakage analysis\u00a0\u00bb).\u00a0<\/span><\/li>\n
      • Analyser les co\u00fbts de revient dans une optique de r\u00e9\u00e9valuation tarifaire.\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Contexte et d\u00e9fis Le processus Order-to-Cash (O2C) r\u00e9git l\u2019ensemble des interactions entre l\u2019entreprise et ses clients depuis la prise de commande jusqu\u2019au paiement des produits et prestations. Il influe directement sur le volume d\u2019affaires, la tr\u00e9sorerie et la satisfaction client, qui sont autant d\u2019\u00e9l\u00e9ments vitaux pour l\u2019entreprise.\u00a0 Comme pour l\u2019ensemble des projets d\u2019optimisation des organisations […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":37632,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-38897","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOrder to Cash | Argon & Co<\/title>\n<meta name=\"description\" content=\"Argon & Co mobilise des experts issus des \u00e9quipes de Supply Chain aval et des fonctions financi\u00e8res pour l\u2019optimisation du processus Order-to-Cash (O2C).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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