{"id":38668,"date":"2026-04-07T17:14:25","date_gmt":"2026-04-07T16:14:25","guid":{"rendered":"https:\/\/www.argonandco.com\/?page_id=38668"},"modified":"2026-04-07T17:14:25","modified_gmt":"2026-04-07T16:14:25","slug":"category-management","status":"publish","type":"page","link":"https:\/\/www.argonandco.com\/fr\/expertises\/achats\/category-management\/","title":{"rendered":"Category Management"},"content":{"rendered":"

Contexte et d\u00e9fis<\/b><\/h2>\n

Pour assurer la mise en \u0153uvre op\u00e9rationnelle de leur strat\u00e9gie achats, les entreprises ont tout int\u00e9r\u00eat \u00e0 s\u2019appuyer sur un programme de category management. Celui-ci couvre l\u2019ensemble du cycle de vie de la relation fournisseur, depuis son identification et sa qualification jusqu\u2019\u00e0 sa sortie du panel, autrement dit du vivier de fournisseurs. Le category management porte ainsi sur un tr\u00e8s large spectre d\u2019activit\u00e9s, aussi bien op\u00e9rationnelles (gestion des appels d\u2019offres, \u00e9valuation des fournisseurs\u2026) que strat\u00e9giques (constitution du panel cible, animation des partenaires de premier plan\u2026).\u00a0<\/span><\/p>\n

En cons\u00e9quence, la fonction achats doit composer avec des demandes de la direction g\u00e9n\u00e9rale parfois difficilement compatibles entre elles : g\u00e9n\u00e9rer toujours plus d\u2019\u00e9conomies, ma\u00eetriser les risques (en particulier lors des transferts entre fournisseurs), identifier les innovations des fournisseurs et montrer une grande capacit\u00e9 d\u2019adaptation aux nouveaux business models de l\u2019entreprise. L\u2019un des d\u00e9fis majeurs consiste alors \u00e0 concilier les enjeux op\u00e9rationnels \u00e0 court terme et la strat\u00e9gie au long cours.\u00a0<\/span><\/p>\n

Le succ\u00e8s d\u2019un programme de category management repose sur sa grande agilit\u00e9. Cela suppose de s\u2019appuyer sur des donn\u00e9es fiables et mises \u00e0 jour en temps r\u00e9el. Les donneurs d\u2019ordre et les fonctions normatives (que sont les fonctions qualit\u00e9 et approvisionnement) doivent \u00e9galement s\u2019impliquer d\u00e8s le d\u00e9marrage du programme. Une communication fluide et efficace en interne comme avec les fournisseurs est, elle aussi, gage d\u2019agilit\u00e9.\u00a0<\/span><\/p>\n

Enfin, les nouveaux canaux d\u2019approvisionnement, port\u00e9s notamment par les marketplaces digitales, viennent bousculer la notion m\u00eame de category management. Ils poussent les acheteurs eux-m\u00eames \u00e0 \u00e9voluer, \u00e0 changer d\u2019ADN, pour tirer b\u00e9n\u00e9fice de ces nouveaux modes d\u2019achats totalement digitaux.\u00a0<\/span><\/p>\n

Notre approche<\/b><\/h2>\n

Argon & Co accompagne les entreprises dans la plupart des dimensions du category management :<\/span><\/p>\n

    \n
  • \n
      \n
    • \u00e9valuation de la maturit\u00e9 du category management\u00a0;<\/span><\/li>\n
    • mise en place des processus et outils de category management (direct, indirect)\u00a0;<\/span><\/li>\n
    • construction des objectifs SI pour un category management efficace\u00a0;<\/span><\/li>\n
    • d\u00e9finition des feuilles de route et d\u00e9ploiement de la strat\u00e9gie de category management\u00a0;<\/span><\/li>\n
    • refonte des modes de collaborations internes et des routines internes.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Contexte et d\u00e9fis Pour assurer la mise en \u0153uvre op\u00e9rationnelle de leur strat\u00e9gie achats, les entreprises ont tout int\u00e9r\u00eat \u00e0 s\u2019appuyer sur un programme de category management. Celui-ci couvre l\u2019ensemble du cycle de vie de la relation fournisseur, depuis son identification et sa qualification jusqu\u2019\u00e0 sa sortie du panel, autrement dit du vivier de fournisseurs. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":37252,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-38668","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCategory Management | Argon & Co<\/title>\n<meta name=\"description\" content=\"\u00c0 travers le category management et le conseil strat\u00e9gie achat, Argon & Co permet aux entreprises d'assurer la mise en oeuvre op\u00e9rationnelle de leurs strat\u00e9gies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/expertises\/achats\/category-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Category Management | Argon & Co\" \/>\n<meta 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