{"id":38656,"date":"2026-04-07T17:02:50","date_gmt":"2026-04-07T16:02:50","guid":{"rendered":"https:\/\/www.argonandco.com\/?page_id=38656"},"modified":"2026-04-07T17:02:50","modified_gmt":"2026-04-07T16:02:50","slug":"portfolio-management","status":"publish","type":"page","link":"https:\/\/www.argonandco.com\/fr\/expertises\/supply-chain-planning\/portfolio-management\/","title":{"rendered":"Portfolio management"},"content":{"rendered":"

Contexte et d\u00e9fis\u00a0<\/b><\/h2>\n

Depuis plus d\u2019une dizaine d\u2019ann\u00e9es, les portefeuilles produits, autant en phase de R&D qu\u2019en commercialisation, se sont sensiblement agrandis. Cette augmentation des r\u00e9f\u00e9rences tient souvent \u00e0 la n\u00e9cessit\u00e9 de se diff\u00e9rencier ou de s\u2019adapter aux besoins multiples des clients. Elle s\u2019explique aussi par la difficult\u00e9 \u00e0 supprimer des catalogues de produits en fin de vie, de peur de perdre un client. La multiplication des sources de financement, l\u2019introduction de la recherche collaborative et l\u2019acc\u00e9l\u00e9ration des ruptures technologiques sont autant de facteurs d\u2019explication de cette inflation.\u00a0<\/span><\/p>\n

C\u2019est pourquoi il est capital de piloter et de rationaliser son portefeuille de projets R&D afin de r\u00e9duire les co\u00fbts, de concentrer les ressources internes sur les produits les plus rentables ou sur les technologies du futur, d\u2019\u00e9quilibrer les risques de d\u00e9veloppement en assumant une strat\u00e9gie de leader\/ suiveur mais aussi de renforcer l\u2019impact des produits sur le client en rendant visible l\u2019\u00e9tendue de la gamme et la valeur per\u00e7ue.<\/span><\/p>\n

Les initiatives de rationalisation \/ pilotage du portefeuille de projets R&D et du portefeuille produits constituent jusqu\u2019\u00e0 20 % des d\u00e9fis \u00e9conomiques des plans de comp\u00e9titivit\u00e9.<\/span><\/p>\n

Notre approche\u00a0<\/b><\/h2>\n

Argon & Co accompagne ses clients dans 5 types de r\u00e9alisations :<\/span><\/p>\n

    \n
  • \u00c9tude de l\u2019offre de produits et services, de sa segmentation et de l\u2019analyse du co\u00fbt complet de leur complexit\u00e9.<\/span><\/li>\n
  • \u00c9tude du portefeuille de R&D, de sa coh\u00e9rence avec les roadmaps technologiques et des financements et de l\u2019analyse de risque.<\/span><\/li>\n
  • Rationalisation et r\u00e9duction de la complexit\u00e9 du portefeuille de produits, sur la base de scenarii et d\u2019opportunit\u00e9s valid\u00e9s.<\/span><\/li>\n
  • Mise en \u0153uvre p\u00e9renne d\u2019un syst\u00e8me de pilotage du portefeuille de projets R&D ou du portefeuille de produits et suivi de sa performance.<\/span><\/li>\n
  • Mise en \u0153uvre des roadmaps digitales n\u00e9cessaires \u00e0 la gestion des portefeuilles R&D et produits.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Contexte et d\u00e9fis\u00a0 Depuis plus d\u2019une dizaine d\u2019ann\u00e9es, les portefeuilles produits, autant en phase de R&D qu\u2019en commercialisation, se sont sensiblement agrandis. Cette augmentation des r\u00e9f\u00e9rences tient souvent \u00e0 la n\u00e9cessit\u00e9 de se diff\u00e9rencier ou de s\u2019adapter aux besoins multiples des clients. Elle s\u2019explique aussi par la difficult\u00e9 \u00e0 supprimer des catalogues de produits en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":37623,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-38656","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPortfolio management - Argon & Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/expertises\/supply-chain-planning\/portfolio-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portfolio management - Argon & Co\" \/>\n<meta property=\"og:description\" content=\"Contexte et d\u00e9fis\u00a0 Depuis plus d\u2019une dizaine d\u2019ann\u00e9es, les portefeuilles produits, autant en phase de R&D qu\u2019en commercialisation, se sont sensiblement agrandis. 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