{"id":37632,"date":"2026-04-07T14:41:06","date_gmt":"2026-04-07T13:41:06","guid":{"rendered":"https:\/\/www.argonandco.com\/?page_id=37632"},"modified":"2026-05-06T16:11:14","modified_gmt":"2026-05-06T15:11:14","slug":"finance-et-sga","status":"publish","type":"page","link":"https:\/\/www.argonandco.com\/fr\/expertises\/finance-et-sga\/","title":{"rendered":"Finance et SG&#038;A"},"content":{"rendered":"<h2>Finance \u2013 aper\u00e7u<\/h2>\n<p>La fonction finance doit d\u00e9passer son r\u00f4le traditionnel et mieux soutenir le pilotage strat\u00e9gique, financier et op\u00e9rationnel. Objectifs\u202f: maximiser le ROCE (Return On Capital Employed) et la g\u00e9n\u00e9ration de cash pour acc\u00e9l\u00e9rer une croissance rentable.<\/p>\n<h2>Principles de finance<\/h2>\n<p>Six sujets cl\u00e9s pour les CFOs\u202f:<\/p>\n<ul>\n<li>Soutenir le CEO dans la d\u00e9finition et le pilotage du plan strat\u00e9gique<\/li>\n<li>Aligner la planification financi\u00e8re sur la strat\u00e9gie<\/li>\n<li>Positionner la fonction comme acteur de la transformation<\/li>\n<li>Cr\u00e9er de la valeur et prendre de bonnes d\u00e9cisions d\u2019investissement gr\u00e2ce \u00e0 des business cases solides<\/li>\n<li>D\u00e9finir le bon cadre de management pour optimiser la performance financi\u00e8re<\/li>\n<li>Ma\u00eetriser l\u2019information pour garantir l\u2019exhaustivit\u00e9 et la pr\u00e9cision des indicateurs de cr\u00e9ation de valeur<\/li>\n<\/ul>\n<p>Op\u00e9rationnellement, il faut s\u00e9curiser et am\u00e9liorer les marges directes, renforcer la capacit\u00e9 de pr\u00e9vision, ma\u00eetriser les co\u00fbts et acc\u00e9l\u00e9rer le free cash flow.<\/p>\n<h2>Transformer la finance<\/h2>\n<p>La fonction doit repenser son organisation, d\u00e9velopper ses comp\u00e9tences et optimiser ses activit\u00e9s, en tirant parti du digital et de l\u2019AI quand c\u2019est pertinent.<\/p>\n<h2>SG&amp;A \u2013 aper\u00e7u<\/h2>\n<p>Les fonctions support, commerciales et centrales sont critiques\u202f: finance, HR, sales &amp; marketing, achats, R&amp;D, IT, etc. Au del\u00e0 du support, elles contribuent \u00e0 la performance, \u00e0 la strat\u00e9gie et \u00e0 la conformit\u00e9.<\/p>\n<h2>Principes de SG&amp;A<\/h2>\n<p>Selon nos benchmarks, le co\u00fbt total (SG&amp;A) se situe entre 6% et 20% du chiffre d\u2019affaires, selon le secteur et la maturit\u00e9.<\/p>\n<p>R\u00e9duire le SG&amp;A am\u00e9liore la rentabilit\u00e9, mais c\u2019est la qualit\u00e9 de service qui cr\u00e9e la valeur\u202f: pilotage de la performance par la finance, gestion des talents par les RH, optimisation des fournisseurs par ls achats, innovation par la R&amp;D, productivit\u00e9 via les syst\u00e8mes IT, et surtout les ventes g\u00e9n\u00e9r\u00e9es par marketing et sales.<\/p>\n<h2>Transformer le SG&amp;A<\/h2>\n<p>Pour gagner en comp\u00e9titivit\u00e9, il faut optimiser la structure SG&amp;A via la performance (co\u00fbts et niveaux de service), en activant tous les leviers, y compris digital et IA.<\/p>\n<h2>Comment relever les d\u00e9fis en Finance et SG&amp;A?<\/h2>\n<p><span style=\"font-size: 1.125rem;\">Nos consultants en finance et SG&amp;A analysent en profondeur les probl\u00e8mes complexes afin d&rsquo;en identifier la cause et s&rsquo;attachent \u00e0 fournir des r\u00e9sultats tangibles \u00e0 nos clients. La barre de menu de cette page fournit plus de d\u00e9tails sur une s\u00e9lection des d\u00e9fis financiers et en mati\u00e8re de frais g\u00e9n\u00e9raux et administratifs auxquels nous sommes r\u00e9guli\u00e8rement confront\u00e9s.<\/span><\/p>\n<p><span style=\"font-size: 1.125rem;\"> Nous combinons notre expertise technique, notre exp\u00e9rience op\u00e9rationnelle, nos connaissances commerciales et notre bon sens pour aider nos clients \u00e0 r\u00e9soudre leurs probl\u00e8mes d&rsquo;int\u00e9gration de syst\u00e8mes. Notre approche est positive, flexible et personnelle, avec le bon niveau de challenge. Elle garantit l&rsquo;adh\u00e9sion \u00e0 tous les niveaux de l&rsquo;entreprise et permet l\u2019obtention de r\u00e9sultats durables.<br \/>\n<\/span><\/p>\n<p>Notre approche r\u00e9solument collaborative garantit l&rsquo;adh\u00e9sion \u00e0 tous les niveaux de l&rsquo;entreprise de nos clients pour un r\u00e9sultat p\u00e9renne. Pour en savoir plus sur nous, <a href=\"https:\/\/www.argonandco.com\/fr\/a-propos\/\">cliquez ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finance \u2013 aper\u00e7u La fonction finance doit d\u00e9passer son r\u00f4le traditionnel et mieux soutenir le pilotage strat\u00e9gique, financier et op\u00e9rationnel. Objectifs\u202f: maximiser le ROCE (Return On Capital Employed) et la g\u00e9n\u00e9ration de cash pour acc\u00e9l\u00e9rer une croissance rentable. Principles de finance Six sujets cl\u00e9s pour les CFOs\u202f: Soutenir le CEO dans la d\u00e9finition et le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1372,"menu_order":9925,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37632","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finance et SG&amp;A - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/expertises\/finance-et-sga\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finance et SG&amp;A - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Finance \u2013 aper\u00e7u La fonction finance doit d\u00e9passer son r\u00f4le traditionnel et mieux soutenir le pilotage strat\u00e9gique, financier et op\u00e9rationnel. 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