{"id":1522,"date":"2019-11-28T16:37:16","date_gmt":"2019-11-28T16:37:58","guid":{"rendered":"https:\/\/www.argonandco.com\/?page_id=1522"},"modified":"2024-12-16T10:27:01","modified_gmt":"2024-12-16T10:27:01","slug":"cost-to-serve","status":"publish","type":"page","link":"https:\/\/www.argonandco.com\/fr\/expertises\/logistique\/cost-to-serve\/","title":{"rendered":"Cost to serve"},"content":{"rendered":"

Contexte et d\u00e9fis<\/b><\/h2>\n

Un mod\u00e8le \u00ab\u00a0cost to serve\u00a0\u00bb permet de calculer les co\u00fbts du service d\u2019un client, en particulier pour une ligne de produits ou un canal de distribution, afin de les comparer avec les revenus associ\u00e9s. Il permet ainsi de piloter au mieux la rentabilit\u00e9 de l\u2019entreprise.<\/span><\/p>\n

En effet, les clients ou les diff\u00e9rents canaux de distribution d\u2019une m\u00eame entreprise peuvent avoir des comportements vari\u00e9s qui impactent significativement le profil de co\u00fbts du service (d\u00e9lai de livraison, taux de service cible, fr\u00e9quence et taille de la commande, exclusivit\u00e9 du produit, visibilit\u00e9 pr\u00e9visionnelle de la demande, niveau d\u2019automatisation des \u00e9changes d\u2019information, profil de pr\u00e9paration\u2026). De la m\u00eame fa\u00e7on, les diverses lignes de produit peuvent avoir des caract\u00e9ristiques diff\u00e9rentes (volume, poids, fragilit\u00e9\u2026) qui contribuent ainsi \u00e0 des structures de co\u00fbts tr\u00e8s diff\u00e9rentes.\u00a0<\/span><\/p>\n

Adopter un mod\u00e8le \u00ab\u00a0cost to serve\u00a0\u00bb facilite les prises de d\u00e9cisions strat\u00e9giques. Il permet par exemple d\u2019orienter les efforts commerciaux pour garder ou recruter des clients tr\u00e8s profitables, de repositionner les prix de vente sur les produits ou les services peu profitables et de modifier certains mod\u00e8les de \u00ab\u00a0route-to-market\u00a0\u00bb. La structuration et le d\u00e9ploiement d\u2019un outil \u00ab\u00a0cost to serve\u00a0\u00bb favorisent \u00e9galement des approches collaboratives gagnant-gagnant avec les clients\u00a0afin de modifier les comportements co\u00fbteux et de valoriser les offres de service.\u00a0\u00a0<\/span><\/p>\n

Notre approche<\/b><\/h2>\n

Argon & Co accompagne les entreprises de la conception \u00e0 la mise en \u0153uvre\u00a0de leur mod\u00e8le \u00ab\u00a0cost to serve\u00a0\u00bb.<\/span><\/p>\n

    \n
  • Cadrage de l\u2019approche \u00ab\u00a0cost to serve\u00a0\u00bb : d\u00e9finition de la granularit\u00e9 et des niveaux de segmentation (regroupement de clients, de produits\u2026), d\u00e9finition des activit\u00e9s impliqu\u00e9es et des inducteurs de co\u00fbts.<\/span><\/li>\n
  • Structuration d\u2019une d\u00e9marche analytique d\u2019allocation et de mod\u00e9lisation de la variabilit\u00e9 des co\u00fbts en fonction d\u2019inducteurs et \u00e9laboration du mod\u00e8le \u00ab\u00a0cost to serve\u00a0\u00bb.<\/span><\/li>\n
  • D\u00e9finition de plans d\u2019actions sur le court et le long termes et alignement des acteurs de l\u2019entreprise sur des objectifs partag\u00e9s.<\/span><\/li>\n
  • D\u00e9finition de la politique de service et de pricing\u00a0tenant compte de tous ces param\u00e8tres.<\/span><\/li>\n
  • Mise en \u0153uvre d\u2019outils (maquettage, industrialisation) pour soutenir l\u2019approche de mani\u00e8re robuste et p\u00e9renne ainsi que la gouvernance associ\u00e9e.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Contexte et d\u00e9fis Un mod\u00e8le \u00ab\u00a0cost to serve\u00a0\u00bb permet de calculer les co\u00fbts du service d\u2019un client, en particulier pour une ligne de produits ou un canal de distribution, afin de les comparer avec les revenus associ\u00e9s. Il permet ainsi de piloter au mieux la rentabilit\u00e9 de l\u2019entreprise. En effet, les clients ou les diff\u00e9rents […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1515,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1522","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCost to Serve & Rentabilit\u00e9 Client | Argon & Co<\/title>\n<meta name=\"description\" content=\"Argon & Co assiste ses clients depuis la conception jusqu'\u00e0 la mise en \u0153uvre du mod\u00e8le Cost-to-Serve ainsi que de la rentabilit\u00e9 de l'entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/expertises\/logistique\/cost-to-serve\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost to Serve & 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