{"id":1490,"date":"2019-11-28T16:12:16","date_gmt":"2019-11-28T16:12:04","guid":{"rendered":"https:\/\/www.argonandco.com\/?page_id=1490"},"modified":"2022-11-10T16:09:42","modified_gmt":"2022-11-10T16:09:42","slug":"operations-en-point-de-vente","status":"publish","type":"page","link":"https:\/\/www.argonandco.com\/fr\/expertises\/channels-to-market\/operations-en-point-de-vente\/","title":{"rendered":"Op\u00e9rations en Point de vente"},"content":{"rendered":"

Contexte et d\u00e9fis\u00a0<\/b><\/h2>\n

Pour concurrencer les \u00ab\u00a0pure players\u00a0\u00bb du e-commerce, la survie des enseignes \u00ab\u00a0classiques\u00a0\u00bb de retail passe d\u2019une part par une offre de services adapt\u00e9e \u00e0 leur client\u00e8le et d\u2019autre part par la ma\u00eetrise de la rentabilit\u00e9 du canal de distribution retail.\u00a0<\/span><\/p>\n

\u00c0 l\u2019heure du digital et de l\u2019omnicanal, les enseignes de distribution font face \u00e0 un d\u00e9fi croissant pour optimiser les op\u00e9rations en point de vente en exploitant au mieux leurs ressources, tout en faisant des points de vente un lieu innovant de l\u2019exp\u00e9rience client.<\/span><\/p>\n

Adapter l\u2019organisation et les flux du point de vente aux nouveaux concepts commerciaux (showroom, point de retrait, points services, commande client\u2026) est une \u00e9tape pr\u00e9alable qui doit impliquer les \u00e9quipes \u00ab\u00a0concept\u00a0\u00bb, \u00ab\u00a0offre\u00a0\u00bb, \u00ab\u00a0retail\u00a0\u00bb, \u00ab\u00a0digitale\u00a0\u00bb et \u00ab\u00a0supply chain\u00a0\u00bb.<\/span><\/p>\n

Sp\u00e9cialiser ou, au contraire, d\u00e9velopper la polyvalence des \u00e9quipes des points de vente devient cl\u00e9 en fonction de la dimension omnicanale ou de l\u2019atteinte de certains seuils d\u2019activit\u00e9. Il est primordial de pr\u00e9voir la conduite du changement\u00a0associ\u00e9e pour en garantir le succ\u00e8s.<\/span><\/p>\n

Planifier les flux et rendre les op\u00e9rations en point de vente plus \u00ab\u00a0lean\u00a0\u00bb est un enjeu majeur pour fluidifier les op\u00e9rations (mises en avant\/promotions, implantations des nouveaut\u00e9s), lisser la charge en point de vente et optimiser les ressources.<\/span><\/p>\n

Enfin, la r\u00e9partition optimale des activit\u00e9s op\u00e9rationnelles entre les fournisseurs, la logistique centrale et les points de vente est un facteur cl\u00e9 de comp\u00e9titivit\u00e9, qui doit s\u2019appuyer sur une mod\u00e9lisation pr\u00e9cise et de bout-en-bout des t\u00e2ches et de la productivit\u00e9.<\/span><\/p>\n

Notre approche<\/b><\/h2>\n

Argon & Co accompagne les retailers dans l\u2019optimisation de leurs op\u00e9rations en point de vente dans plusieurs domaines :<\/span><\/p>\n

    \n
  • \u00e9tude des enjeux autour de la sp\u00e9cialisation ou de la polyvalence des \u00e9quipes en point de vente, mise en place de l\u2019organisation cible en fonction des caract\u00e9ristiques du r\u00e9seau, de la strat\u00e9gie omnicanale, avec des r\u00f4les et responsabilit\u00e9s clairs et partag\u00e9s\u00a0;<\/span><\/li>\n
  • mise en place des bonnes pratiques sur la planification des flux et des stocks en partant des ambitions commerciales, des contraintes de mises sur le march\u00e9 (dates et quantit\u00e9s) et des capacit\u00e9s des points de vente\u00a0;<\/span><\/li>\n
  • revue, analyse chiffr\u00e9e (valeur ajout\u00e9e, co\u00fbts) et accompagnement \u00e0 la mise en place de processus facilitant et\/ou optimisant les op\u00e9rations magasins\u00a0: d\u00e9marche \u00ab\u00a0lean retail\u00a0\u00bb, tri et regroupement \u00e0 la pr\u00e9paration de la commande, mise en place de sachets assortis, localisation des activit\u00e9s d\u2019\u00e9tiquetage ou d\u2019antivol, d\u00e9ploiement du syst\u00e8me de radio identification RFID\u2026\u00a0;<\/span><\/li>\n
  • analyse et identification des fr\u00e9quences de livraison adapt\u00e9es au r\u00e9seau de points de vente et aux p\u00e9riodes d\u2019activit\u00e9 commerciales s\u2019appuyant sur des business cases\u00a0: risque de stock, risque sur les ventes et impacts sur les co\u00fbts complets de logistique et de transport.<\/span><\/li>\n<\/ul>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Contexte et d\u00e9fis\u00a0 Pour concurrencer les \u00ab\u00a0pure players\u00a0\u00bb du e-commerce, la survie des enseignes \u00ab\u00a0classiques\u00a0\u00bb de retail passe d\u2019une part par une offre de services adapt\u00e9e \u00e0 leur client\u00e8le et d\u2019autre part par la ma\u00eetrise de la rentabilit\u00e9 du canal de distribution retail.\u00a0 \u00c0 l\u2019heure du digital et de l\u2019omnicanal, les enseignes de distribution font […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1481,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1490","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOp\u00e9rations en point de vente | Argon & Co<\/title>\n<meta name=\"description\" content=\"Argon & Co Arg accompagne les retailers dans l\u2019optimisation de leurs op\u00e9rations en point de vente \u00e0 travers la planification commerciale 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