{"id":1419,"date":"2019-11-27T15:11:16","date_gmt":"2019-11-27T15:11:57","guid":{"rendered":"https:\/\/www.argonandco.com\/?page_id=1419"},"modified":"2020-01-13T14:23:15","modified_gmt":"2020-01-13T14:23:15","slug":"forecasting-demand-management","status":"publish","type":"page","link":"https:\/\/www.argonandco.com\/fr\/expertises\/supply-chain-planning\/forecasting-demand-management\/","title":{"rendered":"Forecasting &#038; demand management"},"content":{"rendered":"<h2><b>Contexte et d\u00e9fis\u00a0<\/b><\/h2>\n<p><span class=\"intro\"><span style=\"font-weight: 400;\">La gestion de la demande constitue la premi\u00e8re \u00e9tape pour s\u00e9curiser la performance des Op\u00e9rations, \u00e0 travers la structuration et la fiabilisation du signal d\u2019entr\u00e9e utilis\u00e9<\/span><span style=\"font-weight: 400;\"> pour la planification des op\u00e9rations en amont \u2013 d\u00e9veloppement, achats, approvisionnement, production \u2013 et en aval \u2013 gestion des stocks, distribution, gestion des commandes.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019\u00e9volution rapide des march\u00e9s, le d\u00e9veloppement de produits personnalis\u00e9s, l\u2019acc\u00e9l\u00e9ration du rythme des lancements produits, le recours syst\u00e9matique aux promotions ainsi que la croissance des nouveaux canaux de vente sont autant de nouveaux d\u00e9fis qu\u2019un processus ma\u00eetris\u00e9 de gestion de la demande doit relever. Et ce, dans un contexte al\u00e9atoire qui se caract\u00e9rise notamment par la fluctuation des devises, l\u2019instabilit\u00e9 \u00e9conomique ou un environnement g\u00e9opolitique incertain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La ma\u00eetrise de la gestion de la demande repose sur la mise en place de processus d\u2019\u00e9laboration et de pr\u00e9visions partag\u00e9es avec l\u2019ensemble des acteurs-cl\u00e9s en interne (supply chain, marketing, finance, commercial, r\u00e9gions et filiales\u2026) et le cas \u00e9ch\u00e9ant en externe (fournisseurs, distributeurs, clients), de mani\u00e8re \u00e0 prendre en compte toutes les directions et les entit\u00e9s concern\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019apport des outils s\u2019av\u00e8re essentiel pour \u00e9laborer des pr\u00e9visions statistiques \u00e0 partir des s\u00e9ries historiques de vente (sell-in et sell-out), identifier des corr\u00e9lations entre diff\u00e9rents facteurs (via des algorithmes d\u2019analyse avanc\u00e9e) et restituer la demande selon diff\u00e9rents axes (g\u00e9ographique, temps et produit) afin de faciliter la prise de d\u00e9cision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour cela, il est indispensable de disposer du bon niveau de comp\u00e9tences, de l\u2019organisation et des processus adapt\u00e9s (\u00e0 la fois en central, dans les r\u00e9gions et les filiales).\u00a0<\/span><\/p>\n<h2><b>Notre approche\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Argon &amp; Co accompagne ses clients dans :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u2019\u00e9valuation de la performance actuelle des processus de pr\u00e9vision et de gestion de la demande par rapport aux meilleures pratiques du secteur et du m\u00e9tier\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La mise en place d\u2019alertes, d\u2019indicateurs de performance et de tableaux de bord de gestion de la demande\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u2019estimation des co\u00fbts d\u2019\u00e9volution des processus, des organisations et des outils (\u00ab case for change \u00bb)\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La refonte des processus existants et le d\u00e9veloppement de modes collaboratifs avec les acteurs internes et externes\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La clarification de l\u2019organisation cible en mati\u00e8re de comp\u00e9tences, de dimensionnement, de structuration (central, r\u00e9gional et local, par ligne de produits ou par march\u00e9)\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u2019\u00e9laboration des mod\u00e8les les plus adapt\u00e9s (\u00e0 travers l\u2019application de la data science dans la s\u00e9lection du meilleur maillon et des meilleurs param\u00e8tres pour la pr\u00e9vision statistique) afin d\u2019adresser la demande selon les typologies de produits (catalogue, PLV, one-shot) et les \u00e9tapes du cycle de vie (lancement, mature, fin de vie)\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La s\u00e9lection et la mise en \u0153uvre d\u2019outils de pr\u00e9vision (r\u00e9daction de cahiers des charges, gestion d\u2019appels d\u2019offres, strat\u00e9gie de d\u00e9ploiement, assistance \u00e0 la mise en \u0153uvre, gestion de projet et gestion des risques)\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Le d\u00e9ploiement du plan d\u2019am\u00e9lioration (formation, param\u00e9trage des mod\u00e8les\u2026) et la conduite du changement (\u00e9volution des cultures, des comportements, des comp\u00e9tences, communication\u2026).<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Contexte et d\u00e9fis\u00a0 La gestion de la demande constitue la premi\u00e8re \u00e9tape pour s\u00e9curiser la performance des Op\u00e9rations, \u00e0 travers la structuration et la fiabilisation du signal d\u2019entr\u00e9e utilis\u00e9 pour la planification des op\u00e9rations en amont \u2013 d\u00e9veloppement, achats, approvisionnement, production \u2013 et en aval \u2013 gestion des stocks, distribution, gestion des commandes. L\u2019\u00e9volution rapide [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1382,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1419","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forecasting &amp; demand management - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/expertises\/supply-chain-planning\/forecasting-demand-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forecasting &amp; demand management - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Contexte et d\u00e9fis\u00a0 La gestion de la demande constitue la premi\u00e8re \u00e9tape pour s\u00e9curiser la performance des Op\u00e9rations, \u00e0 travers la structuration et la fiabilisation du signal d\u2019entr\u00e9e utilis\u00e9 pour la planification des op\u00e9rations en amont \u2013 d\u00e9veloppement, achats, approvisionnement, production \u2013 et en aval \u2013 gestion des stocks, distribution, gestion des commandes. 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