{"id":1386,"date":"2019-11-27T14:14:16","date_gmt":"2019-11-27T14:14:27","guid":{"rendered":"https:\/\/www.argonandco.com\/?page_id=1386"},"modified":"2024-12-16T10:57:02","modified_gmt":"2024-12-16T10:57:02","slug":"sga","status":"publish","type":"page","link":"https:\/\/www.argonandco.com\/fr\/expertises\/sga\/","title":{"rendered":"SG&#038;A"},"content":{"rendered":"<h2>Les SG&amp;A ou frais g\u00e9n\u00e9raux et administratifs<\/h2>\n<p>Les fonctions support, commerciales et centrales sont essentielles au bon fonctionnement de l\u2019entreprise. Il s\u2019agit notamment, mais pas exclusivement, des fonctions suivantes\u00a0:<\/p>\n<ul>\n<li>finance,<\/li>\n<li>ressources humaines,<\/li>\n<li>marketing et commercialisation,<\/li>\n<li>achats,<\/li>\n<li>R&amp;D<\/li>\n<\/ul>\n<p>Leur port\u00e9e d\u00e9passe largement leur r\u00f4le de support aux op\u00e9rations. Elles contribuent en effet plus largement au d\u00e9veloppement de l\u2019entreprise et \u00e0 sa performance, parfois \u00e0 sa strat\u00e9gie, et aussi \u00e0 la compliance dans le cas des fonctions les plus r\u00e9galiennes. Nos benchmarks ont montr\u00e9 que la totalit\u00e9 des co\u00fbts de ces fonctions appel\u00e9es SG&amp;A (Selling, General &amp; Administrative) repr\u00e9sente de 6 \u00e0 20 % du chiffre d\u2019affaires, selon le secteur et la maturit\u00e9 des fonctions.<\/p>\n<h2>Pourquoi optimiser les co\u00fbts des SG&amp;A\u00a0?<\/h2>\n<p>R\u00e9duire les co\u00fbts SG&amp;A permet d\u2019obtenir des gains de rentabilit\u00e9. L\u2019am\u00e9lioration de la qualit\u00e9 des services fournis g\u00e9n\u00e8re, de son c\u00f4t\u00e9, de la valeur : meilleure qualit\u00e9 du pilotage de la performance financi\u00e8re par le d\u00e9partement finance, gestion plus efficiente des talents par les ressources humaines, optimisation de la relation avec les fournisseurs via les achats, davantage d\u2019innovation avec la R&amp;D, productivit\u00e9 acc\u00e9l\u00e9r\u00e9e gr\u00e2ce aux syst\u00e8mes d\u2019information et augmentation des ventes r\u00e9alis\u00e9es par les \u00e9quipes marketing et commerciales.<\/p>\n<p>Pour accro\u00eetre leur comp\u00e9titivit\u00e9, les entreprises ont donc tout int\u00e9r\u00eat \u00e0 optimiser leur structure de co\u00fbts SG&amp;A. Afin de clarifier les missions et l\u2019offre de services des fonctions et d\u2019en am\u00e9liorer la performance, notamment \u00e0 travers les leviers de la mutualisation et du digital.<\/p>\n<h2>Comment relever les d\u00e9fis de l\u2019optimisation des co\u00fbts SG&amp;A ?<\/h2>\n<p>Notre cabinet de conseil en optimisation des co\u00fbts accompagne ses clients dans leurs transformations et leur fournit des r\u00e9sultats tangibles.<\/p>\n<p>Nous analysons en profondeur les probl\u00e8mes pour en identifier la cause en appliquant m\u00e9thode et discernement. Nous combinons exp\u00e9rience op\u00e9rationnelle et expertise technique et sectorielle pour aider nos clients \u00e0 r\u00e9soudre leurs probl\u00e9matiques.<\/p>\n<p>Notre approche r\u00e9solument collaborative garantit l&rsquo;adh\u00e9sion \u00e0 tous les niveaux de l&rsquo;entreprise de nos clients pour un r\u00e9sultat p\u00e9renne. Pour en savoir plus sur nous, <a href=\"https:\/\/www.argonandco.com\/fr\/a-propos\/\">cliquez ici<\/a>.<\/p>\n<p>Consultez la barre de navigation en haut de page pour plus de d\u00e9tails sur une s\u00e9lection de d\u00e9fis d\u2019optimisation des co\u00fbts sur lesquels notre cabinet de conseil travaille r\u00e9guli\u00e8rement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les SG&amp;A ou frais g\u00e9n\u00e9raux et administratifs Les fonctions support, commerciales et centrales sont essentielles au bon fonctionnement de l\u2019entreprise. Il s\u2019agit notamment, mais pas exclusivement, des fonctions suivantes\u00a0: finance, ressources humaines, marketing et commercialisation, achats, R&amp;D Leur port\u00e9e d\u00e9passe largement leur r\u00f4le de support aux op\u00e9rations. Elles contribuent en effet plus largement au d\u00e9veloppement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1372,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1386","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SG&amp;A | Conseil en strat\u00e9gie et transformation des op\u00e9rations<\/title>\n<meta name=\"description\" content=\"Argon &amp; Co accompagne ses clients dans\u00a0la recherche\u00a0de la solution la mieux adapt\u00e9e \u00e0 leur organisation et \u00e0 leurs enjeux op\u00e9rationnels et strat\u00e9giques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/expertises\/sga\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SG&amp;A | Conseil en strat\u00e9gie et transformation des op\u00e9rations\" \/>\n<meta property=\"og:description\" content=\"Argon &amp; Co accompagne ses clients dans\u00a0la recherche\u00a0de la solution la mieux adapt\u00e9e \u00e0 leur organisation et \u00e0 leurs enjeux op\u00e9rationnels et strat\u00e9giques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.argonandco.com\/fr\/expertises\/sga\/\" \/>\n<meta property=\"og:site_name\" content=\"Argon &amp; Co\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T10:57:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/expertises\\\/sga\\\/\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/expertises\\\/sga\\\/\",\"name\":\"SG&A | Conseil en strat\u00e9gie et transformation des op\u00e9rations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/#website\"},\"datePublished\":\"2019-11-27T14:14:27+00:00\",\"dateModified\":\"2024-12-16T10:57:02+00:00\",\"description\":\"Argon & Co accompagne ses clients dans\u00a0la recherche\u00a0de la solution la mieux adapt\u00e9e \u00e0 leur organisation et \u00e0 leurs enjeux op\u00e9rationnels et strat\u00e9giques.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/expertises\\\/sga\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/expertises\\\/sga\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/expertises\\\/sga\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expertises\",\"item\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/expertises\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SG&#038;A\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/\",\"name\":\"Argon &amp; Co\",\"description\":\"We help clients achieve their strategic and operational objectives, working together to transform their businesses and generate real change.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SG&A | Conseil en strat\u00e9gie et transformation des op\u00e9rations","description":"Argon & Co accompagne ses clients dans\u00a0la recherche\u00a0de la solution la mieux adapt\u00e9e \u00e0 leur organisation et \u00e0 leurs enjeux op\u00e9rationnels et strat\u00e9giques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.argonandco.com\/fr\/expertises\/sga\/","og_locale":"fr_FR","og_type":"article","og_title":"SG&A | Conseil en strat\u00e9gie et transformation des op\u00e9rations","og_description":"Argon & Co accompagne ses clients dans\u00a0la recherche\u00a0de la solution la mieux adapt\u00e9e \u00e0 leur organisation et \u00e0 leurs enjeux op\u00e9rationnels et strat\u00e9giques.","og_url":"https:\/\/www.argonandco.com\/fr\/expertises\/sga\/","og_site_name":"Argon &amp; Co","article_modified_time":"2024-12-16T10:57:02+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.argonandco.com\/fr\/expertises\/sga\/","url":"https:\/\/www.argonandco.com\/fr\/expertises\/sga\/","name":"SG&A | Conseil en strat\u00e9gie et transformation des op\u00e9rations","isPartOf":{"@id":"https:\/\/www.argonandco.com\/fr\/#website"},"datePublished":"2019-11-27T14:14:27+00:00","dateModified":"2024-12-16T10:57:02+00:00","description":"Argon & Co accompagne ses clients dans\u00a0la recherche\u00a0de la solution la mieux adapt\u00e9e \u00e0 leur organisation et \u00e0 leurs enjeux op\u00e9rationnels et strat\u00e9giques.","breadcrumb":{"@id":"https:\/\/www.argonandco.com\/fr\/expertises\/sga\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.argonandco.com\/fr\/expertises\/sga\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.argonandco.com\/fr\/expertises\/sga\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.argonandco.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Expertises","item":"https:\/\/www.argonandco.com\/fr\/expertises\/"},{"@type":"ListItem","position":3,"name":"SG&#038;A"}]},{"@type":"WebSite","@id":"https:\/\/www.argonandco.com\/fr\/#website","url":"https:\/\/www.argonandco.com\/fr\/","name":"Argon &amp; Co","description":"We help clients achieve their strategic and operational objectives, working together to transform their businesses and generate real change.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.argonandco.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/pages\/1386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/comments?post=1386"}],"version-history":[{"count":0,"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/pages\/1386\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/pages\/1372"}],"wp:attachment":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/media?parent=1386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}