{"id":5051,"date":"2020-05-11T10:53:18","date_gmt":"2020-05-11T09:53:18","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&#038;p=5051"},"modified":"2020-07-27T08:55:16","modified_gmt":"2020-07-27T07:55:16","slug":"prevoir-en-periode-de-crise","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/prevoir-en-periode-de-crise\/","title":{"rendered":"Pr\u00e9voir en p\u00e9riode de crise"},"content":{"rendered":"<p>Pour Option Finance, Samuel Demont, en charge de la Digital Factory d\u2019Argon &amp; Co et Bertrand Allard, Partner, partagent leur vision sur les m\u00e9thodes de pr\u00e9vision en p\u00e9riode de crise.<\/p>\n<p>Les m\u00e9thodes traditionnelles de pr\u00e9vision, majoritairement bas\u00e9es sur des trends historiques, ne sont aujourd\u2019hui plus adapt\u00e9es. Selon l\u2019adage \u00abg\u00e9rer, c\u2019est pr\u00e9voir\u00bb, les dirigeants sont amen\u00e9s \u00e0 \u00e9laborer leur sc\u00e9nario de reprise en consid\u00e9rant des signaux faibles jusque-l\u00e0 non envisag\u00e9s et en ajustant en permanence leurs pr\u00e9visions.<\/p>\n<p>Quelles s<span style=\"font-size: 0.9375rem;\">ont les difficult\u00e9s de pr\u00e9vision en temps de crise ?<\/span><\/p>\n<p>Dans certaines entreprises, le reforecast est, depuis le d\u00e9but de la crise sanitaire, devenu le sport national du moment. Il est parfois m\u00eame pratiqu\u00e9 de mani\u00e8re hebdomadaire. La raison est \u00e9vidente. Chaque semaine a son lot de surpri<span style=\"font-size: 0.9375rem;\">ses. Au gr\u00e9 de l\u2019\u00e9volution de la pand\u00e9mie, des mauvaises ou moins mauvaises nouvelles tombent, selon les d\u00e9cisions gouvernementales, selon les comportements observ\u00e9s des consommateurs sur les march\u00e9s en phase de <\/span>d\u00e9confinement<span style=\"font-size: 0.9375rem;\"> et <\/span>bien d\u2019autres param\u00e8tres encore. Comment pr\u00e9voir dans un tel contexte ?<br \/>\nPourtant, le dirigeant est confront\u00e9 \u00e0 un grand nombre de d\u00e9cisions op\u00e9rationnelles : activit\u00e9 partielle pour les uns, reprise d\u2019activit\u00e9 pour les autres, production de telle gamme de produits soudainement plus fortement demand\u00e9e qu\u2019une autre, etc. Par ailleurs, m\u00eame si les initiatives gouvernementales amortissent le choc en termes de cash et que beaucoup de soci\u00e9t\u00e9s<br \/>\nont rapidem<span style=\"font-size: 0.9375rem;\">ent pris des mesures drastiques sur leur tr\u00e9sorerie, bien pr\u00e9voir le cash, c\u2019est <\/span>garantir la p\u00e9rennit\u00e9 de l\u2019entreprise.<\/p>\n<p><a style=\"font-size: 0.9375rem;\" href=\"https:\/\/www.optionfinance.fr\/entreprises-finance\/innovation\/prevoir-en-periode-de-crise.html\" target=\"_blank\" rel=\"noopener noreferrer\">Lire l&rsquo;article complet sur optionfinance.fr<\/a><\/p>\n<p><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2020\/05\/Argon_and_Co_Option_Finance_Prevoir_en_periode_de_crise.pdf\">T\u00e9l\u00e9charger le pdf<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5064 size-full\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2020\/05\/option_finance_logo.jpg\" alt=\"Option Finance Logo\" width=\"180\" height=\"80\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":5069,"template":"","categories":[],"class_list":["post-5051","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9voir en p\u00e9riode de crise - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/prevoir-en-periode-de-crise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9voir en p\u00e9riode de crise - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Pour Option Finance, Samuel Demont, en charge de la Digital Factory d\u2019Argon &amp; Co et Bertrand Allard, Partner, partagent leur vision sur les m\u00e9thodes de pr\u00e9vision en p\u00e9riode de crise. 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