{"id":36520,"date":"2026-01-16T13:23:36","date_gmt":"2026-01-16T13:23:36","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&#038;p=36520"},"modified":"2026-01-21T13:50:46","modified_gmt":"2026-01-21T13:50:46","slug":"innover-en-temps-dincertitude-transformer-la-crise-en-levier-de-performance","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/innover-en-temps-dincertitude-transformer-la-crise-en-levier-de-performance\/","title":{"rendered":"Innover en temps d\u2019incertitude : transformer la crise en levier de performance"},"content":{"rendered":"<h2><span class=\"TextRun SCXW206735975 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW206735975 BCX8\" data-ccp-charstyle=\"Emphasis\">Crises \u00e9conomiques, tensions g\u00e9opolitiques, transitions environnementales, acc\u00e9l\u00e9ration technologique\u2026 L\u2019incertitude n\u2019est plus une parenth\u00e8se : elle est devenue un nouveau cadre de r\u00e9f\u00e9rence pour les organisations.<\/span><\/span><span class=\"EOP CommentHighlightPipeRest SCXW206735975 BCX8\" data-ccp-props=\"{&quot;335559739&quot;:60}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Dans ce contexte, l\u2019innovation est souvent per\u00e7ue comme un luxe, voire un risque. Pourtant, l\u2019exp\u00e9rience montre l\u2019inverse : les p\u00e9riodes de crise sont aussi celles o\u00f9 \u00e9mergent les\u00a0ruptures les plus structurantes, \u00e0 condition de savoir o\u00f9 porter l\u2019effort et comment s\u2019organiser.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:60}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Chez Argon &amp; Co, nous sommes convaincus que l\u2019innovation ne se d\u00e9cr\u00e8te pas.<\/span><br \/>\n<span data-contrast=\"auto\">Elle se\u00a0structure,\u00a0se\u00a0pilote\u00a0et se\u00a0mesure, au plus pr\u00e8s des enjeux business et des r\u00e9alit\u00e9s op\u00e9rationnelles.<\/span><\/p>\n<p><span data-contrast=\"auto\">Ce\u00a0Livre Blanc\u00a0propose une lecture structur\u00e9e et pragmatique de l\u2019innovation en p\u00e9riode de contrainte. Il revient notamment sur :<\/span><span data-ccp-props=\"{&quot;335559739&quot;:60}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">le\u00a0r\u00f4le de la crise comme acc\u00e9l\u00e9rateur d\u2019opportunit\u00e9s,<\/span><span data-ccp-props=\"{&quot;335559739&quot;:60}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">les\u00a0\u00e9cueils fr\u00e9quents rencontr\u00e9s lors de la mise en place de\u00a0Labs\u00a0Innovation,<\/span><span data-ccp-props=\"{&quot;335559739&quot;:60}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">les\u00a0conditions concr\u00e8tes pour transformer ces dispositifs en v\u00e9ritables catalyseurs de transformation, capables de produire des preuves rapidement et d\u2019inscrire l\u2019impact dans la dur\u00e9e.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:60}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 1px solid #777;\" src=\"https:\/\/indd.adobe.com\/embed\/0ad94e6f-36fe-4c6e-87e8-174aa106c316?startpage=1&amp;allowFullscreen=true\" width=\"525px\" height=\"371px\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span class=\"TextRun SCXW127052695 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127052695 BCX8\">Ou t\u00e9l\u00e9chargez les r\u00e9sum\u00e9s des chapitres de ce livre blanc :<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW127052695 BCX8\"><span class=\"SCXW127052695 BCX8\">\u00a0<\/span><br class=\"SCXW127052695 BCX8\" \/><\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2026\/01\/Mini-serie_Innovation_Episode-1-1.pdf\"><span class=\"TextRun SCXW127052695 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">Episode 1<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">\u00a0<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">|<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">\u00a0<\/span><\/span><span class=\"TextRun SCXW127052695 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127052695 BCX8\">Et si la crise \u00e9tait votre meilleur moteur de croissance ?<\/span><\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2026\/01\/Mini-serie_Innovation_Episode-2-1.pdf\"><span class=\"TextRun SCXW127052695 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">Episode 2<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">\u00a0<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">|<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">\u00a0<\/span><\/span><span class=\"TextRun SCXW127052695 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127052695 BCX8\">Les erreurs \u00e0 \u00e9viter quand on lance un\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW127052695 BCX8\">Lab<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\"> Innovation<\/span><\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2026\/01\/Mini-serie_Innovation_Episode-3.pdf\"><span class=\"TextRun SCXW127052695 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">Episode 3<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">\u00a0<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">|<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\" data-ccp-charstyle=\"Emphasis\">\u00a0<\/span><\/span><span class=\"TextRun SCXW127052695 BCX8\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127052695 BCX8\">On ne cr\u00e9e pas un\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW127052695 BCX8\">Lab<\/span><span class=\"NormalTextRun SCXW127052695 BCX8\"> Innovation pour r\u00eaver plus fort mais pour produire des preuves plus vite<\/span><\/span><\/a><\/li>\n<\/ul>\n","protected":false},"featured_media":36521,"template":"","categories":[],"class_list":["post-36520","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innover en temps d\u2019incertitude : transformer la crise en levier de performance - Argon &amp; Co<\/title>\n<meta name=\"description\" content=\"L\u2019innovation est per\u00e7ue comme un luxe ou risque. 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