{"id":34553,"date":"2025-09-15T08:58:57","date_gmt":"2025-09-15T07:58:57","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&#038;p=34553"},"modified":"2025-09-15T08:58:57","modified_gmt":"2025-09-15T07:58:57","slug":"competitivite-operationnelle-leviers-pour-durer","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/competitivite-operationnelle-leviers-pour-durer\/","title":{"rendered":"Interview BFM Business : Renforcer la r\u00e9silience des op\u00e9rations face aux crises tout en restant comp\u00e9titif"},"content":{"rendered":"<h2>Retour sur l\u2019interview exclusive d&rsquo;Argon &amp; Co, diffus\u00e9e sur BFM Business<\/h2>\n<p>La<a href=\"https:\/\/www.argonandco.com\/fr\/expertises\/strategie-des-operations\/competitivite\/\"> comp\u00e9titivit\u00e9 op\u00e9rationnelle<\/a> s\u2019impose aujourd\u2019hui comme une priorit\u00e9 dans un environnement marqu\u00e9 par la volatilit\u00e9 des march\u00e9s, la pression sur les co\u00fbts et l\u2019urgence de la d\u00e9carbonation. Plus qu\u2019une exigence financi\u00e8re, elle conditionne la capacit\u00e9 des entreprises \u00e0 tenir leurs engagements vis-\u00e0-vis des clients, \u00e0 r\u00e9sister aux crises et \u00e0 se diff\u00e9rencier durablement de la concurrence.<\/p>\n<h3>Une approche globale et pragmatique<\/h3>\n<p>Lors de l\u2019interview diffus\u00e9e sur <a href=\"https:\/\/www.bfmtv.com\/economie\/replay-emissions\/hashtag-jmleco\/competitivite-agilite-impact-la-methode-argon-co-au-service-des-dirigeants-d-entreprise_AB-202509120041.html\">BFM Business<\/a>, Jean-Fran\u00e7ois Laget (Group President) et Bertrand Allard (Partner) ont rappel\u00e9 que la comp\u00e9titivit\u00e9 op\u00e9rationnelle ne se limite pas \u00e0 une logique de r\u00e9duction des co\u00fbts. L\u2019accompagnement d\u2019Argon &amp; Co s\u2019articule autour de deux grands champs : les op\u00e9rations (achats, production, distribution, service client) et les fonctions support (SG&amp;A). Dans chacun de ces p\u00e9rim\u00e8tres, l\u2019enjeu est d\u2019activer les bons leviers \u2013 ma\u00eetrise du cash, am\u00e9lioration des d\u00e9lais, int\u00e9gration r\u00e9ussie de croissances externes \u2013 en s\u2019appuyant sur des benchmarks et des r\u00e9f\u00e9rentiels internationaux.<\/p>\n<h3>Des r\u00e9sultats mesurables et durables<\/h3>\n<p>L\u2019efficacit\u00e9 recherch\u00e9e se traduit par des gains tangibles : r\u00e9duction du besoin en fonds de roulement, am\u00e9lioration des taux de service, agilit\u00e9 face aux crises, mais aussi capacit\u00e9 \u00e0 investir dans l\u2019innovation et \u00e0 d\u00e9velopper de nouvelles offres. L\u2019IA, encore en phase d\u2019adoption dans les op\u00e9rations, appara\u00eet comme un levier prometteur pour fiabiliser les pr\u00e9visions et renforcer la r\u00e9silience. Cette vision met en \u00e9vidence que la comp\u00e9titivit\u00e9 op\u00e9rationnelle est indissociable de la performance durable, combinant efficacit\u00e9 \u00e9conomique et respect des engagements RSE.<\/p>\n<p>\u00c0 travers cette interview, Argon &amp; Co souligne que la comp\u00e9titivit\u00e9 op\u00e9rationnelle n\u2019est pas une d\u00e9marche ponctuelle mais un engagement de long terme, fond\u00e9 sur des r\u00e9sultats concrets et mesurables. La vid\u00e9o compl\u00e8te, disponible ci-dessous, permet d\u2019explorer plus en d\u00e9tail ces enjeux et d\u2019entendre directement les convictions de Jean-Fran\u00e7ois Laget et Bertrand Allard.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/YLhnVXpgH5A?si=_WOmxjPQx7_W9Ak7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"featured_media":34554,"template":"","categories":[],"class_list":["post-34553","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview BFM Business : Renforcer la r\u00e9silience des op\u00e9rations face aux crises tout en restant comp\u00e9titif - Argon &amp; Co<\/title>\n<meta name=\"description\" content=\"Dans cette interview, Argon &amp; 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