{"id":31810,"date":"2025-05-12T08:51:08","date_gmt":"2025-05-12T07:51:08","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&#038;p=31810"},"modified":"2025-07-15T09:58:00","modified_gmt":"2025-07-15T08:58:00","slug":"mini-serie-optimiser-les-sga-pour-booster-la-competitivite","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/mini-serie-optimiser-les-sga-pour-booster-la-competitivite\/","title":{"rendered":"Mini-s\u00e9rie : Optimiser les SG&#038;A pour booster la comp\u00e9titivit\u00e9"},"content":{"rendered":"<h2><strong>D\u00e9couvrez notre nouvelle mini-s\u00e9rie \u00ab\u00a0Optimiser les SG&amp;A pour booster la comp\u00e9titivit\u00e9\u00a0\u00bb !<\/strong><\/h2>\n<p>Dans le contexte actuel (pression sur les marges, transformation digitale, attentes accrues en mati\u00e8re de performance, exigences en termes de RSE), les fonctions SG&amp;A (Selling, General &amp; Administrative expenses), jouent un r\u00f4le essentiel dans le bon fonctionnement des entreprises. Elles englobent notamment les fonctions finance, ressources humaines, commerce, marketing, achats, recherche et d\u00e9veloppement, ainsi que l&rsquo;IT. Au-del\u00e0 du soutien op\u00e9rationnel, ces fonctions contribuent au d\u00e9veloppement strat\u00e9gique, \u00e0 la performance globale et assurent la conformit\u00e9 r\u00e9glementaire de l&rsquo;entreprise.<\/p>\n<p data-start=\"1597\" data-end=\"1946\">Ces fonctions ont un enjeu de comp\u00e9titivit\u00e9, aussi nous vous invitons \u00e0 suivre notre mini-s\u00e9rie intitul\u00e9e \u00ab\u00a0Optimiser les SG&amp;A pour booster la comp\u00e9titivit\u00e9\u00a0\u00bb. Illustr\u00e9e de cas concrets, cette s\u00e9rie propose des analyses, des conseils pratiques et des t\u00e9moignages d&rsquo;experts pour vous aider \u00e0 transformer vos fonctions support en leviers de performance.<\/p>\n<p data-start=\"1948\" data-end=\"2177\">Ne manquez pas cette opportunit\u00e9 d&rsquo;enrichir vos connaissances et de d\u00e9couvrir des approches innovantes pour optimiser vos SG&amp;A !<\/p>\n<p data-start=\"1948\" data-end=\"2177\">Cliquez ici pour en savoir plus sur l&rsquo;offre <a href=\"https:\/\/www.argonandco.com\/fr\/expertises\/sga\/\">Optimisation des SG&amp;A<\/a> d&rsquo;Argon &amp; Co<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 34px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 45%; text-align: center; height: 24px;\"><b>Episode 1 &#8211; Comment optimiser les SG&amp;A ?<\/b><\/td>\n<td style=\"width: 45%; text-align: center; height: 24px;\"><b>Episode 2 &#8211; Quels leviers d\u2019efficacit\u00e9 sur la fonction Finance ?<\/b><\/td>\n<\/tr>\n<tr style=\"height: 400px;\">\n<td style=\"width: 45%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Optimiser-les-SGA-pour-booster-la-performance-Episode-1-Version-finale.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34054 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104539-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104539-300x300.png 300w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104539-150x150.png 150w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104539-768x765.png 768w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104539-400x398.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104539.png 885w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/td>\n<td style=\"width: 45%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Optimiser-les-SGA-pour-booster-la-performance-Episode-2-Finance-VF_BEA.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34033 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104601-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104601-300x300.png 300w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104601-150x150.png 150w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104601-768x766.png 768w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104601-400x399.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104601.png 883w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; width: 100%; height: 34px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 45%; text-align: center; height: 24px;\"><b>Episode 3 &#8211; Comment garantir l&rsquo;efficacit\u00e9 de la fonction IT ?<\/b><\/td>\n<td style=\"width: 45%; text-align: center; height: 24px;\"><b>Episode 4 &#8211; Comment la fonction RH contribue-t-elle \u00e0 la comp\u00e9titivit\u00e9 ?<\/b><\/td>\n<\/tr>\n<tr style=\"height: 400px;\">\n<td style=\"width: 45%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Optimiser-les-SGA-pour-booster-la-performance-Episode-3-IT.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34036 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104623-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104623-300x300.png 300w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104623-150x150.png 150w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104623-768x766.png 768w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104623-400x399.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104623.png 883w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/td>\n<td style=\"width: 45%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Optimiser-les-SGA-pour-booster-la-performance-Episode-4-RH.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34039 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104645-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104645-300x300.png 300w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104645-150x150.png 150w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104645-768x766.png 768w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104645-400x399.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104645.png 883w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; width: 100%; height: 34px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 49.9053%; text-align: center; height: 24px;\"><b>Episode 5 &#8211; Quels sont les leviers d&rsquo;efficacit\u00e9 sur la fonction Achats ?<\/b><\/td>\n<td style=\"width: 50.0947%; text-align: center; height: 24px;\"><b>Episode 6 &#8211; Comment optimiser la performance de la fonction Commerce ?<\/b><\/td>\n<\/tr>\n<tr style=\"height: 400px;\">\n<td style=\"width: 49.9053%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Argon-Co-Optimiser-les-SGA-pour-booster-la-performance-Episode-5-Achats.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34042 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104703-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104703-300x300.png 300w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104703-150x150.png 150w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104703-768x766.png 768w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104703-400x399.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104703.png 884w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/td>\n<td style=\"width: 50.0947%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Optimiser-les-SGA-pour-booster-la-performance-Episode-6-Commerce.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34045 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104718-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104718-300x300.png 300w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104718-150x150.png 150w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104718-768x767.png 768w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104718-400x400.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104718.png 883w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; width: 100%; height: 34px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 49.9053%; text-align: center; height: 24px;\"><b>Episode 7 &#8211; Comment optimiser la performance de la fonction Supply Chain ?<\/b><\/td>\n<td style=\"width: 50.0947%; text-align: center; height: 24px;\"><b>Episode 8 &#8211; Pourquoi et comment optimiser vos achats indirects ?<\/b><\/td>\n<\/tr>\n<tr style=\"height: 400px;\">\n<td style=\"width: 49.9053%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Optimiser-les-SGA-pour-booster-la-performance-Episode-7-Supply-Chain.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34048 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104737-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104737-300x300.png 300w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104737-150x150.png 150w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104737-768x767.png 768w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104737-400x400.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104737.png 883w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/td>\n<td style=\"width: 50.0947%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Argon-Co-Optimiser-les-SGA-pour-booster-la-performance-Achats-indirects-1.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34051 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104802-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104802-300x300.png 300w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104802-150x150.png 150w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104802-768x767.png 768w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104802-400x400.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-07-15-104802.png 884w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; width: 49.8896%; height: 34px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 100%; text-align: center; height: 24px;\"><b>Episode 9 &#8211; Les Shared Services<\/b><\/td>\n<\/tr>\n<tr style=\"height: 400px;\">\n<td style=\"width: 100%; height: 10px; text-align: center;\">A venir<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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