{"id":31675,"date":"2025-02-04T08:35:06","date_gmt":"2025-02-04T08:35:06","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&#038;p=31675"},"modified":"2025-07-01T16:12:37","modified_gmt":"2025-07-01T15:12:37","slug":"la-gestion-des-invendus-dans-le-luxe-et-la-mode","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/la-gestion-des-invendus-dans-le-luxe-et-la-mode\/","title":{"rendered":"La gestion des invendus dans le Luxe et la Mode"},"content":{"rendered":"<h2>D\u00e9couvrez comment les maisons de luxe peuvent transformer la gestion de leurs invendus en atout comp\u00e9titif !<\/h2>\n<p>Les marques de mode de luxe font face \u00e0 des enjeux majeurs : stocks d&rsquo;invendus en hausse rapide, co\u00fbts logistiques \u00e9lev\u00e9s, d\u00e9marques et canaux non optimis\u00e9s et impact environnemental pr\u00e9occupant. La gestion optimis\u00e9e des invendus est donc cruciale pour pr\u00e9server la rentabilit\u00e9 et l&rsquo;image des marques (exemplarit\u00e9 environnementale, d\u00e9sirabilit\u00e9 et raret\u00e9) tout en se conformant \u00e0 une r\u00e9glementation de plus en plus exigeante (par exemple : la destruction des invendus textiles et chaussures devient interdite \u00e0 partir de 2026 en Europe).<\/p>\n<p>Dans ce document, les experts d&rsquo;Argon &amp; Co analysent ce contexte compliqu\u00e9 et proposent des pistes strat\u00e9giques pour aider les acteurs du luxe \u00e0 am\u00e9liorer la gestion de leurs invendus afin de soutenir la comp\u00e9titivit\u00e9 de la maison.<br \/>\nIls partagent avec vous un cas d\u2019accompagnement d\u2019un grand acteur du luxe pour lequel l&rsquo;optimisation de la politique de d\u00e9marque a permis d\u2019augmenter la marge sans d\u00e9grader l&rsquo;\u00e9coulement.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/02\/Argon-Co-Les-invendus-dans-le-luxe-et-la-Mode.pdf\" width=\"100%\" height=\"600px\"><\/iframe><\/p>\n<p>En savoir plus sur <a href=\"https:\/\/www.argonandco.com\/fr\/secteurs\/luxe\/\">notre offre de service d\u00e9di\u00e9e au secteur du luxe<\/a><\/p>\n","protected":false},"featured_media":31679,"template":"","categories":[],"class_list":["post-31675","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La gestion des invendus dans le Luxe et la Mode - Argon &amp; Co<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les maisons de luxe peuvent transformer la gestion de leurs invendus en atout comp\u00e9titif !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/la-gestion-des-invendus-dans-le-luxe-et-la-mode\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La gestion des invendus dans le Luxe et la Mode - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment les maisons de luxe peuvent transformer la gestion de leurs invendus en atout comp\u00e9titif !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/la-gestion-des-invendus-dans-le-luxe-et-la-mode\/\" \/>\n<meta property=\"og:site_name\" content=\"Argon &amp; 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