{"id":29052,"date":"2024-10-01T13:34:51","date_gmt":"2024-10-01T12:34:51","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&p=29052"},"modified":"2024-10-01T13:49:33","modified_gmt":"2024-10-01T12:49:33","slug":"argon-co-au-micro-du-magazine-option-finance-les-couts-de-structure-de-votre-entreprise-sont-ils-competitifs","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/argon-co-au-micro-du-magazine-option-finance-les-couts-de-structure-de-votre-entreprise-sont-ils-competitifs\/","title":{"rendered":"Argon & Co au micro du magazine Option Finance : Les co\u00fbts de structure de votre entreprise sont-ils comp\u00e9titifs ?"},"content":{"rendered":"

\u00ab Comment optimiser les co\u00fbts de structure de l\u2019entreprise pour am\u00e9liorer sa comp\u00e9titivit\u00e9\u00a0?\u00a0 <\/span><\/strong>\u00bb<\/span><\/strong><\/p>\n

\u00c9clairage de Renaud Texcier, Associate Partner au sein d’Argon & Co, en charge de l’offre comp\u00e9titivit\u00e9 des organisations.<\/span><\/strong><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Que repr\u00e9sentent les co\u00fbts de structure ?<\/h3>\n

Il est d\u2019usage de consid\u00e9rer dans le p\u00e9rim\u00e8tre des structures toutes les ressources et fonctions qui ne sont pas d\u00e9di\u00e9es \u00e0 la production ou la r\u00e9alisation de prestations \u00e0 destination des clients. Donc par opposition aux co\u00fbts directs et variables, les co\u00fbts de structure sont de nature indirecte et n\u00e9cessitent de facto d\u2019\u00eatre revus pour en garantir le bon dimensionnement.
\nConcr\u00e8tement, on retrouve g\u00e9n\u00e9ralement dans le p\u00e9rim\u00e8tre des structures l\u2019ensemble de la ligne manag\u00e9riale, le support aux op\u00e9rations comme la supply chain, ainsi que toutes les fonctions support telles que la finance, les RH, l\u2019IT, le marketing, la communication et le commercial.<\/p>\n

Le ratio des co\u00fbts de structure sur chiffre d\u2019affaires est un bon indicateur de dimensionnement global, mais pas suffisant. L\u2019analyse de notre base de benchmark actualis\u00e9e de 3000 donn\u00e9es et notre retour d\u2019exp\u00e9rience de missions d\u2019optimisation des co\u00fbts de structure nous am\u00e8nent \u00e0 identifier trois param\u00e8tres principaux impactant le ratio des co\u00fbts de structure sur le CA :
\n– Le secteur d\u2019activit\u00e9. A chiffre d\u2019affaires \u00e9quivalent, ce ratio varie de 8% \u00e0 25% du CA, car certains secteurs n\u00e9cessitent plus ou moins de structure.
\n– La taille de l\u2019entreprise. Les effets d\u2019\u00e9chelle sont importants, allant jusqu\u2019\u00e0 20% d\u2019\u00e9conomies, si l\u2019entreprise exploite efficacement sa taille, par exemple en mutualisant les moyens entre ses filiales.
\n– L\u2019efficience de l\u2019organisation et des fonctions. Les choix d\u2019organisation et les leviers de productivit\u00e9 actionn\u00e9s font la diff\u00e9rence. Nous avons r\u00e9cemment observ\u00e9 un \u00e9cart de 20% de co\u00fbts de structure entre deux filiales d\u2019un m\u00eame groupe r\u00e9alisant les m\u00eames prestations de services. La plus comp\u00e9titive ayant une structure de management lean et ayant actionn\u00e9 les leviers d\u2019efficacit\u00e9 sur l\u2019ensemble de ses fonctions (simplification, standardisation, centralisation, digitalisation etc.).<\/p>\n

<\/h3>\n

Comment am\u00e9liorer l’efficacit\u00e9 des structures ?<\/h3>\n

Au pr\u00e9alable, il est n\u00e9cessaire de distinguer les approches de retournement d\u2019entreprise et de r\u00e9duction drastique des co\u00fbts, des projets de comp\u00e9titivit\u00e9 durable.
\nEn inscrivant l\u2019efficacit\u00e9 des structures dans un projet de comp\u00e9titivit\u00e9 durable, l\u2019entreprise cherche \u00e0 faire un saut de performance tout en maintenant un cap sur des relais de croissance. Il ne s\u2019agit pas \u00e0 tout prix de r\u00e9duire les co\u00fbts, mais d\u2019avoir le bon niveau de structure. […]<\/p>\n

Lire l\u2019article dans son int\u00e9gralit\u00e9<\/strong><\/a><\/p>\n

T\u00e9l\u00e9charger le PDF<\/a>
\nEn savoir plus sur notre offre Conseil en optimisation des co\u00fbts SG&A ici\u00a0<\/a><\/p>\n","protected":false},"featured_media":29310,"template":"","categories":[],"class_list":["post-29052","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nArgon & Co au micro du magazine Option Finance : Les co\u00fbts de structure de votre entreprise sont-ils comp\u00e9titifs ? - Argon & Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/argon-co-au-micro-du-magazine-option-finance-les-couts-de-structure-de-votre-entreprise-sont-ils-competitifs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Argon & Co au micro du magazine Option Finance : Les co\u00fbts de structure de votre entreprise sont-ils comp\u00e9titifs ? - Argon & Co\" \/>\n<meta property=\"og:description\" content=\"\u00ab Comment optimiser les co\u00fbts de structure de l\u2019entreprise pour am\u00e9liorer sa comp\u00e9titivit\u00e9\u00a0?\u00a0 \u00bb \u00c9clairage de Renaud Texcier, Associate Partner au sein d’Argon & Co, en charge de l’offre comp\u00e9titivit\u00e9 des organisations.     Que repr\u00e9sentent les co\u00fbts de structure ? 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