{"id":29019,"date":"2025-01-07T08:56:21","date_gmt":"2025-01-07T08:56:21","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&#038;p=29019"},"modified":"2025-07-11T16:23:10","modified_gmt":"2025-07-11T15:23:10","slug":"comment-maximiser-la-competitivite-de-votre-offre-produit","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/","title":{"rendered":"Mini-s\u00e9rie : Comment maximiser la comp\u00e9titivit\u00e9 de votre offre Produit ?"},"content":{"rendered":"<h2>Comment maximiser la comp\u00e9titivit\u00e9 de votre offre produit dans un contexte ultra concurrentiel et inflationniste ?<\/h2>\n<p>Face \u00e0 des march\u00e9s en constante mutation, o\u00f9 les attentes des consommateurs \u00e9voluent rapidement et o\u00f9 les pressions \u00e9conomiques s&rsquo;intensifient, les entreprises doivent r\u00e9inventer leur approche produit pour rester comp\u00e9titives. C\u2019est dans cette optique qu\u2019Argon &amp; Co propose cette nouvelle mini-s\u00e9rie en trois \u00e9pisodes intitul\u00e9e <em>Comment maximiser la comp\u00e9titivit\u00e9 de votre offre Produit<\/em>.<\/p>\n<p>Cette s\u00e9rie explore trois leviers essentiels pour optimiser les performances des produits :<\/p>\n<ol>\n<li><strong>La Data et la GenAI comme levier cl\u00e9 de performance<\/strong> : Les avanc\u00e9es en mati\u00e8re de donn\u00e9es et d&rsquo;intelligence artificielle g\u00e9n\u00e9rative (GenAI) offrent de nouvelles opportunit\u00e9s pour affiner les assortiments. Ce premier \u00e9pisode met en lumi\u00e8re comment exploiter ces technologies pour mieux r\u00e9pondre aux besoins des clients tout en optimisant les co\u00fbts.<\/li>\n<li><strong>Le Design to Value, catalyseur de valeurs<\/strong>\u00a0: Dans un monde o\u00f9 l\u2019\u00e9quilibre entre co\u00fbt, fonctionnalit\u00e9 et qualit\u00e9 est crucial, cet \u00e9pisode explique comment maximiser la valeur d\u2019un produit \u00e0 chaque \u00e9tape de son cycle de vie, de la conception \u00e0 la commercialisation.<\/li>\n<li><strong>Le Design for Sustainability pour r\u00e9concilier durabilit\u00e9 et comp\u00e9titivit\u00e9 <\/strong>: L\u2019\u00e9pisode final explore comment int\u00e9grer des pratiques durables dans la conception des produits, permettant ainsi de r\u00e9pondre aux attentes croissantes en mati\u00e8re d\u2019\u00e9cologie tout en maintenant une comp\u00e9titivit\u00e9 \u00e9conomique.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<table style=\"border-collapse: collapse; width: 100%; height: 34px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 49.9053%; text-align: center; height: 24px;\"><b>Episode 1 &#8211; La Data comme levier cl\u00e9 de performance<\/b><\/td>\n<td style=\"width: 50.0947%; text-align: center; height: 24px;\"><b>Episode 2 &#8211; Le Design to Value, catalyseur de valeurs<\/b><\/td>\n<\/tr>\n<tr style=\"height: 469px;\">\n<td style=\"width: 49.9053%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Episode-1_La-Data-levier-cle-de-lefficacite-de-lassortiment-compresse.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33899 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-170934-240x300.png\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-170934-240x300.png 240w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-170934-400x500.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-170934.png 686w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/div>\n<\/td>\n<td style=\"width: 50.0947%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Episode-2_Data-et-Design-to-Value-les-leviers-cles-de-la-performance-compresse.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33902 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-171012-240x300.png\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-171012-240x300.png 240w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-171012-400x500.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-171012.png 706w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"border-collapse: collapse; width: 50.0364%; height: 34px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 100%; text-align: center; height: 24px;\"><b>Episode 3 &#8211; Le Design for Sustainability, pour r\u00e9concilier durabilit\u00e9 et comp\u00e9titivit\u00e9<\/b><\/td>\n<\/tr>\n<tr style=\"height: 469px;\">\n<td style=\"width: 100%; height: 10px; text-align: center;\">\n<div><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Episode-3_Design-for-Sustainability-compresse.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33906 size-medium\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-171150-240x300.png\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-171150-240x300.png 240w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-171150-400x499.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2025\/01\/Capture-decran-2025-07-11-171150.png 707w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>En savoir plus sur notre offre <a href=\"https:\/\/www.argonandco.com\/fr\/expertises\/new-products\/\">New products<\/a><\/p>\n<p>En savoir plus sur notre offre <a href=\"https:\/\/www.argonandco.com\/fr\/expertises\/sustainability\/\">Sustainability<\/a><\/p>\n","protected":false},"featured_media":29814,"template":"","categories":[],"class_list":["post-29019","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mini-s\u00e9rie : Comment maximiser la comp\u00e9titivit\u00e9 de votre offre Produit ? - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mini-s\u00e9rie : Comment maximiser la comp\u00e9titivit\u00e9 de votre offre Produit ? - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Comment maximiser la comp\u00e9titivit\u00e9 de votre offre produit dans un contexte ultra concurrentiel et inflationniste ? Face \u00e0 des march\u00e9s en constante mutation, o\u00f9 les attentes des consommateurs \u00e9voluent rapidement et o\u00f9 les pressions \u00e9conomiques s&rsquo;intensifient, les entreprises doivent r\u00e9inventer leur approche produit pour rester comp\u00e9titives. C\u2019est dans cette optique qu\u2019Argon &amp; Co propose cette [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/\" \/>\n<meta property=\"og:site_name\" content=\"Argon &amp; Co\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T15:23:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2024\/11\/iStock-1387134070-sombre-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/comment-maximiser-la-competitivite-de-votre-offre-produit\\\/\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/comment-maximiser-la-competitivite-de-votre-offre-produit\\\/\",\"name\":\"Mini-s\u00e9rie : Comment maximiser la comp\u00e9titivit\u00e9 de votre offre Produit ? - Argon &amp; Co\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/comment-maximiser-la-competitivite-de-votre-offre-produit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/comment-maximiser-la-competitivite-de-votre-offre-produit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/iStock-1387134070-sombre.png\",\"datePublished\":\"2025-01-07T08:56:21+00:00\",\"dateModified\":\"2025-07-11T15:23:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/comment-maximiser-la-competitivite-de-votre-offre-produit\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/comment-maximiser-la-competitivite-de-votre-offre-produit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/comment-maximiser-la-competitivite-de-votre-offre-produit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/iStock-1387134070-sombre.png\",\"contentUrl\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/iStock-1387134070-sombre.png\",\"width\":2121,\"height\":1414,\"caption\":\"Manager using digital tablet on blurred store as background\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/comment-maximiser-la-competitivite-de-votre-offre-produit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mini-s\u00e9rie : Comment maximiser la comp\u00e9titivit\u00e9 de votre offre Produit ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/\",\"name\":\"Argon &amp; Co\",\"description\":\"We help clients achieve their strategic and operational objectives, working together to transform their businesses and generate real change.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mini-s\u00e9rie : Comment maximiser la comp\u00e9titivit\u00e9 de votre offre Produit ? - Argon &amp; Co","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/","og_locale":"fr_FR","og_type":"article","og_title":"Mini-s\u00e9rie : Comment maximiser la comp\u00e9titivit\u00e9 de votre offre Produit ? - Argon &amp; Co","og_description":"Comment maximiser la comp\u00e9titivit\u00e9 de votre offre produit dans un contexte ultra concurrentiel et inflationniste ? Face \u00e0 des march\u00e9s en constante mutation, o\u00f9 les attentes des consommateurs \u00e9voluent rapidement et o\u00f9 les pressions \u00e9conomiques s&rsquo;intensifient, les entreprises doivent r\u00e9inventer leur approche produit pour rester comp\u00e9titives. C\u2019est dans cette optique qu\u2019Argon &amp; Co propose cette [&hellip;]","og_url":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/","og_site_name":"Argon &amp; Co","article_modified_time":"2025-07-11T15:23:10+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2024\/11\/iStock-1387134070-sombre-1024x683.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/","url":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/","name":"Mini-s\u00e9rie : Comment maximiser la comp\u00e9titivit\u00e9 de votre offre Produit ? - Argon &amp; Co","isPartOf":{"@id":"https:\/\/www.argonandco.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/#primaryimage"},"image":{"@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2024\/11\/iStock-1387134070-sombre.png","datePublished":"2025-01-07T08:56:21+00:00","dateModified":"2025-07-11T15:23:10+00:00","breadcrumb":{"@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/#primaryimage","url":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2024\/11\/iStock-1387134070-sombre.png","contentUrl":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2024\/11\/iStock-1387134070-sombre.png","width":2121,"height":1414,"caption":"Manager using digital tablet on blurred store as background"},{"@type":"BreadcrumbList","@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/comment-maximiser-la-competitivite-de-votre-offre-produit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.argonandco.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/"},{"@type":"ListItem","position":3,"name":"Mini-s\u00e9rie : Comment maximiser la comp\u00e9titivit\u00e9 de votre offre Produit ?"}]},{"@type":"WebSite","@id":"https:\/\/www.argonandco.com\/fr\/#website","url":"https:\/\/www.argonandco.com\/fr\/","name":"Argon &amp; Co","description":"We help clients achieve their strategic and operational objectives, working together to transform their businesses and generate real change.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.argonandco.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/article\/29019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":0,"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/article\/29019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/media\/29814"}],"wp:attachment":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/media?parent=29019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/categories?post=29019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}