{"id":23349,"date":"2023-03-28T16:07:02","date_gmt":"2023-03-28T15:07:02","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&#038;p=23349"},"modified":"2025-07-02T09:28:53","modified_gmt":"2025-07-02T08:28:53","slug":"new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/","title":{"rendered":"New products forecasting &#8211; How to get out of the blur quicker with Machine Learning ? Discover the last article of IRIS by Argon &#038; Co"},"content":{"rendered":"<h2>How to get out of the blur quicker with Machine Learning ?<\/h2>\n<p>What are the key performance indicators that could predict why a new product will be a success in a given region :<br \/>\nVisibility on Instagram, Web traffic volume, Conversion rate, turnover in stores?<br \/>\nIRIS by Argon &amp; Co, our integrated team of operation experts, Data scientists and Data engineers has teamed up with several luxury brands to address this challenge.<\/p>\n<p><strong>Find out more in the attached article from IRIS by Argon &amp; Co :<\/strong><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2023\/03\/New_products_forecasting_IRIS_by_Argon_and_Co-1.pdf\" width=\"100%\" height=\"600px\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2023\/03\/New_products_forecasting_IRIS_by_Argon_and_Co.pdf\" target=\"_blank\" rel=\"noopener\" data-lf-fd-inspected-ywvko4xnw5e8z6bj=\"true\">Download the article here<\/a><\/p>\n<p>Contact :\u00a0<a href=\"mailto:iris.france@argonandco.com\">iris.france@argonandco.com<\/a><\/p>\n","protected":false},"featured_media":23357,"template":"","categories":[],"class_list":["post-23349","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New products forecasting - How to get out of the blur quicker with Machine Learning ? Discover the last article of IRIS by Argon &amp; Co - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New products forecasting - How to get out of the blur quicker with Machine Learning ? Discover the last article of IRIS by Argon &amp; Co - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"How to get out of the blur quicker with Machine Learning ? What are the key performance indicators that could predict why a new product will be a success in a given region : Visibility on Instagram, Web traffic volume, Conversion rate, turnover in stores? IRIS by Argon &amp; Co, our integrated team of operation [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/\" \/>\n<meta property=\"og:site_name\" content=\"Argon &amp; Co\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T08:28:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2023\/03\/argon_and_co_wallpaper_product_forecast-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\\\/\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\\\/\",\"name\":\"New products forecasting - How to get out of the blur quicker with Machine Learning ? Discover the last article of IRIS by Argon & Co - Argon &amp; Co\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/argon_and_co_wallpaper_product_forecast-2-scaled.jpg\",\"datePublished\":\"2023-03-28T15:07:02+00:00\",\"dateModified\":\"2025-07-02T08:28:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/argon_and_co_wallpaper_product_forecast-2-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/argon_and_co_wallpaper_product_forecast-2-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"Business visual data analyzing technology by creative computer software . Concept of digital data for marketing analysis and investment decision making .\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/news-insights\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New products forecasting &#8211; How to get out of the blur quicker with Machine Learning ? Discover the last article of IRIS by Argon &#038; Co\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/\",\"name\":\"Argon &amp; Co\",\"description\":\"We help clients achieve their strategic and operational objectives, working together to transform their businesses and generate real change.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.argonandco.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New products forecasting - How to get out of the blur quicker with Machine Learning ? Discover the last article of IRIS by Argon & Co - Argon &amp; Co","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/","og_locale":"fr_FR","og_type":"article","og_title":"New products forecasting - How to get out of the blur quicker with Machine Learning ? Discover the last article of IRIS by Argon & Co - Argon &amp; Co","og_description":"How to get out of the blur quicker with Machine Learning ? What are the key performance indicators that could predict why a new product will be a success in a given region : Visibility on Instagram, Web traffic volume, Conversion rate, turnover in stores? IRIS by Argon &amp; Co, our integrated team of operation [&hellip;]","og_url":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/","og_site_name":"Argon &amp; Co","article_modified_time":"2025-07-02T08:28:53+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2023\/03\/argon_and_co_wallpaper_product_forecast-2-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/","url":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/","name":"New products forecasting - How to get out of the blur quicker with Machine Learning ? Discover the last article of IRIS by Argon & Co - Argon &amp; Co","isPartOf":{"@id":"https:\/\/www.argonandco.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/#primaryimage"},"image":{"@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/#primaryimage"},"thumbnailUrl":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2023\/03\/argon_and_co_wallpaper_product_forecast-2-scaled.jpg","datePublished":"2023-03-28T15:07:02+00:00","dateModified":"2025-07-02T08:28:53+00:00","breadcrumb":{"@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/#primaryimage","url":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2023\/03\/argon_and_co_wallpaper_product_forecast-2-scaled.jpg","contentUrl":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2023\/03\/argon_and_co_wallpaper_product_forecast-2-scaled.jpg","width":2560,"height":1440,"caption":"Business visual data analyzing technology by creative computer software . Concept of digital data for marketing analysis and investment decision making ."},{"@type":"BreadcrumbList","@id":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/new-products-forecasting-how-to-get-out-of-the-blur-quicker-with-machine-learning-discover-the-last-article-of-iris-by-argon-co\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.argonandco.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/"},{"@type":"ListItem","position":3,"name":"New products forecasting &#8211; How to get out of the blur quicker with Machine Learning ? Discover the last article of IRIS by Argon &#038; Co"}]},{"@type":"WebSite","@id":"https:\/\/www.argonandco.com\/fr\/#website","url":"https:\/\/www.argonandco.com\/fr\/","name":"Argon &amp; Co","description":"We help clients achieve their strategic and operational objectives, working together to transform their businesses and generate real change.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.argonandco.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/article\/23349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":0,"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/article\/23349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/media\/23357"}],"wp:attachment":[{"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/media?parent=23349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.argonandco.com\/fr\/wp-json\/wp\/v2\/categories?post=23349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}