{"id":23055,"date":"2023-02-22T08:42:26","date_gmt":"2023-02-22T08:42:26","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&#038;p=23055"},"modified":"2025-07-02T09:31:02","modified_gmt":"2025-07-02T08:31:02","slug":"discover-the-whitepaper-iris-by-argon-co-what-is-a-good-sales-forecast","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/fr\/news-insights\/articles\/discover-the-whitepaper-iris-by-argon-co-what-is-a-good-sales-forecast\/","title":{"rendered":"What is a good sales forecast ? Discover the last whitepaper by IRIS by Argon &#038; Co"},"content":{"rendered":"<p>This is a question that we, as IRIS by Argon &amp; Co, get asked regularly by our clients when looking at their Demand Planning processes: what is the forecast accuracy I should aim for, given my own industrial context? The immediate answer is to consider the perfect forecast, with 100% accuracy, fully aligned with the actual demand.<\/p>\n<p>This target is obviously unrealistic: as the world around us is not fully predictable, the actual sales timeseries will always have a noisy and unpredictable component; hence the forecast accuracy shows a glass ceiling effect, which can be much lower than 100%. So, as a Demand Planner or Data scientist evaluating forecasting models, how do you set your Forecast Accuracy objectives? How do you know when your forecast can be considered<br \/>\ngood enough ? Is forecast accuracy even the right metric to evaluate?<\/p>\n<p>Discover the whitepaper below :<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2023\/02\/What_is_a_good_sales_forecast_IRIS_by_Argon_and_Co_Whitepaper-1.pdf\" width=\"100%\" height=\"600px\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2023\/02\/What_is_a_good_sales_forecast_IRIS_by_Argon_and_Co_Whitepaper.pdf\">Download the whitepaper here<\/a><\/p>\n<p>Contact : <a href=\"mailto:iris.france@argonandco.com\">iris.france@argonandco.com<\/a><\/p>\n","protected":false},"featured_media":23056,"template":"","categories":[],"class_list":["post-23055","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a good sales forecast ? 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