{"id":20769,"date":"2022-07-21T08:25:13","date_gmt":"2022-07-21T07:25:13","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=whitepaper&#038;p=20769"},"modified":"2022-07-21T08:25:13","modified_gmt":"2022-07-21T07:25:13","slug":"why-cant-you-get-your-pricing-right","status":"publish","type":"whitepaper","link":"https:\/\/www.argonandco.com\/en\/news-insights\/whitepapers\/why-cant-you-get-your-pricing-right\/","title":{"rendered":"Why can&#8217;t you get your pricing right?"},"content":{"rendered":"<h2>Unravel the pricing myths and opinions in your organisation<\/h2>\n<p><span class=\"intro\">If you treat price as an outcome, then you are likely losing ground on your competition (and therefore likely losing money too). Pricing makes or breaks your business, but you know that already. Pricing should be an input, measured, controlled, and understood. If your Pricing is a myriad of poorly understood, interconnected decisions, then the outcome will be lacking transparency and negatively impacting your top line. We observe many opinions on Price and the management of, with the clients we work with in our Pricing practice &#8211; but particularly, there are five myths which we encounter over and over again. <\/span><\/p>\n<p><span class=\"intro\">In this whitepaper, we will start to dispel these myths and demonstrate how your business can be helped by addressing them. We will also provide some suggestions and approaches on how to increase your Pricing maturity and start to overcome these challenges.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-20777 alignright\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2022\/07\/image_2022-07-21_092351103-217x300.png\" alt=\"\" width=\"217\" height=\"300\" srcset=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2022\/07\/image_2022-07-21_092351103-217x300.png 217w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2022\/07\/image_2022-07-21_092351103-740x1024.png 740w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2022\/07\/image_2022-07-21_092351103-768x1062.png 768w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2022\/07\/image_2022-07-21_092351103-400x553.png 400w, https:\/\/www.argonandco.com\/wp-content\/uploads\/2022\/07\/image_2022-07-21_092351103.png 866w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unravel the pricing myths and opinions in your organisation If you treat price as an outcome, then you are likely losing ground on your competition (and therefore likely losing money too). Pricing makes or breaks your business, but you know that already. Pricing should be an input, measured, controlled, and understood. If your Pricing is [&hellip;]<\/p>\n","protected":false},"template":"","region":[256],"class_list":["post-20769","whitepaper","type-whitepaper","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why can&#039;t you get your pricing right? - Argon &amp; Co<\/title>\n<meta name=\"description\" content=\"Dispel all pricing myths in your organisation by taking control of pricing and pricing management. Grow in pricing maturity by reading this whitepaper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/en\/news-insights\/whitepapers\/why-cant-you-get-your-pricing-right\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why can&#039;t you get your pricing right? - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Dispel all pricing myths in your organisation by taking control of pricing and pricing management. Grow in pricing maturity by reading this whitepaper.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.argonandco.com\/en\/news-insights\/whitepapers\/why-cant-you-get-your-pricing-right\/\" \/>\n<meta property=\"og:site_name\" content=\"Argon &amp; Co\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2022\/07\/image_2022-07-21_092351103-217x300.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/whitepapers\\\/why-cant-you-get-your-pricing-right\\\/\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/whitepapers\\\/why-cant-you-get-your-pricing-right\\\/\",\"name\":\"Why can't you get your pricing right? - Argon &amp; Co\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/whitepapers\\\/why-cant-you-get-your-pricing-right\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/whitepapers\\\/why-cant-you-get-your-pricing-right\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/image_2022-07-21_092351103-217x300.png\",\"datePublished\":\"2022-07-21T07:25:13+00:00\",\"description\":\"Dispel all pricing myths in your organisation by taking control of pricing and pricing management. 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