{"id":14639,"date":"2020-10-16T21:45:24","date_gmt":"2020-10-16T20:45:24","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=casestudy&#038;p=14639"},"modified":"2020-10-16T21:45:24","modified_gmt":"2020-10-16T20:45:24","slug":"cost-to-serve","status":"publish","type":"casestudy","link":"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/","title":{"rendered":"Cost to serve"},"content":{"rendered":"<p>Sony Computer Entertainment, Inc. is a Japanese multinational company specialising in a variety of areas in the video game industry. Its global games console business has over 50% market share.<\/p>\n<p>The company sells, merchandises, collects orders and distributes products differently in each European market. Getting clarity on the real cost of service, understanding which customers consumed the budget and which activities drive costs is a priority for the business.<\/p>\n","protected":false},"featured_media":14640,"template":"","area":[23,62],"class_list":["post-14639","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","area-consumer-goods","area-industries"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cost to serve - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost to serve - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Sony Computer Entertainment, Inc. is a Japanese multinational company specialising in a variety of areas in the video game industry. Its global games console business has over 50% market share. The company sells, merchandises, collects orders and distributes products differently in each European market. Getting clarity on the real cost of service, understanding which customers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/\" \/>\n<meta property=\"og:site_name\" content=\"Argon &amp; Co\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2020\/10\/Sony-grey.png\" \/>\n\t<meta property=\"og:image:width\" content=\"92\" \/>\n\t<meta property=\"og:image:height\" content=\"16\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/casestudy\\\/cost-to-serve\\\/\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/casestudy\\\/cost-to-serve\\\/\",\"name\":\"Cost to serve - Argon &amp; Co\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/casestudy\\\/cost-to-serve\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/casestudy\\\/cost-to-serve\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Sony-grey.png\",\"datePublished\":\"2020-10-16T20:45:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/casestudy\\\/cost-to-serve\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.argonandco.com\\\/en\\\/casestudy\\\/cost-to-serve\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/casestudy\\\/cost-to-serve\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Sony-grey.png\",\"contentUrl\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Sony-grey.png\",\"width\":92,\"height\":16,\"caption\":\"argon-and-co-sony-logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/casestudy\\\/cost-to-serve\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/casestudy\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cost to serve\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/\",\"name\":\"Argon &amp; Co\",\"description\":\"We help clients achieve their strategic and operational objectives, working together to transform their businesses and generate real change.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cost to serve - Argon &amp; Co","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/","og_locale":"en_GB","og_type":"article","og_title":"Cost to serve - Argon &amp; Co","og_description":"Sony Computer Entertainment, Inc. is a Japanese multinational company specialising in a variety of areas in the video game industry. Its global games console business has over 50% market share. The company sells, merchandises, collects orders and distributes products differently in each European market. Getting clarity on the real cost of service, understanding which customers [&hellip;]","og_url":"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/","og_site_name":"Argon &amp; Co","og_image":[{"width":92,"height":16,"url":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2020\/10\/Sony-grey.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/","url":"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/","name":"Cost to serve - Argon &amp; Co","isPartOf":{"@id":"https:\/\/www.argonandco.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/#primaryimage"},"image":{"@id":"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/#primaryimage"},"thumbnailUrl":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2020\/10\/Sony-grey.png","datePublished":"2020-10-16T20:45:24+00:00","breadcrumb":{"@id":"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/#primaryimage","url":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2020\/10\/Sony-grey.png","contentUrl":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2020\/10\/Sony-grey.png","width":92,"height":16,"caption":"argon-and-co-sony-logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.argonandco.com\/en\/casestudy\/cost-to-serve\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.argonandco.com\/en\/"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https:\/\/www.argonandco.com\/en\/casestudy\/"},{"@type":"ListItem","position":3,"name":"Cost to serve"}]},{"@type":"WebSite","@id":"https:\/\/www.argonandco.com\/en\/#website","url":"https:\/\/www.argonandco.com\/en\/","name":"Argon &amp; Co","description":"We help clients achieve their strategic and operational objectives, working together to transform their businesses and generate real change.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.argonandco.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/casestudy\/14639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/types\/casestudy"}],"version-history":[{"count":0,"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/casestudy\/14639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/media\/14640"}],"wp:attachment":[{"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/media?parent=14639"}],"wp:term":[{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/area?post=14639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}