{"id":3031,"date":"2009-05-24T08:59:05","date_gmt":"2009-05-24T07:59:05","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&#038;p=3031"},"modified":"2026-03-10T10:24:46","modified_gmt":"2026-03-10T10:24:46","slug":"achieving-competitive-advantage-aligning-product-marketing-and-supply-strategies-may-2009","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/achieving-competitive-advantage-aligning-product-marketing-and-supply-strategies-may-2009\/","title":{"rendered":"Achieving Competitive Advantage: Aligning Product, Marketing and Supply Strategies"},"content":{"rendered":"<p>Outside M&amp;A and product innovation, the only vehicle to achieve competitive advantage in a recession is supply chain excellence. To move into a leadership position and trigger sustained market performance when recovery comes, companies must ensure they have best-in-class alignment of their supply chain, marketing and product strategies. In this context we consider:<\/p>\n<ul>\n<li>How better to align your product and marketing strategies with your supply chain<\/li>\n<li>The current economic climate. What options do companies have? Why do some companies thrive in this period?<\/li>\n<li>Demand driven supply chain strategy. What is it? How is it different? What are its benefits?<\/li>\n<li>Getting started. How to begin the transformation to a demand driven strategy<\/li>\n<li>Enabling the process. Implications for organisational design, performance measurement and information systems<\/li>\n<\/ul>\n<p>In order to give best practice advice, Nick Miller, Principal, Crimson &amp; Co has produced the following:<\/p>\n<p><a href=\"https:\/\/www.crimsonandco.com\/wp-content\/uploads\/2009\/05\/CriticalEyeWriteUp-9July.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Achieving Competitive Advantage: Aligning Product, Marketing &amp; Supply Strategies<\/a><br \/>\n(PDF Document \u2013 109kb)<\/p>\n","protected":false},"featured_media":38114,"template":"","categories":[],"region":[158,159,160,161,162,240],"class_list":["post-3031","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Achieving Competitive Advantage: Aligning Product, Marketing and Supply Strategies - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/achieving-competitive-advantage-aligning-product-marketing-and-supply-strategies-may-2009\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achieving Competitive Advantage: Aligning Product, Marketing and Supply Strategies - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Outside M&amp;A and product innovation, the only vehicle to achieve competitive advantage in a recession is supply chain excellence. To move into a leadership position and trigger sustained market performance when recovery comes, companies must ensure they have best-in-class alignment of their supply chain, marketing and product strategies. In this context we consider: How better [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/achieving-competitive-advantage-aligning-product-marketing-and-supply-strategies-may-2009\/\" \/>\n<meta property=\"og:site_name\" content=\"Argon &amp; Co\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T10:24:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2009\/05\/three-men-riding-on-go-karts-861464-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/achieving-competitive-advantage-aligning-product-marketing-and-supply-strategies-may-2009\\\/\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/achieving-competitive-advantage-aligning-product-marketing-and-supply-strategies-may-2009\\\/\",\"name\":\"Achieving Competitive Advantage: Aligning Product, Marketing and Supply Strategies - Argon &amp; 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