article<\/a> from Gerry McGovern. He has boldly stated that digitization brought us mostly useless junk. Digital is physical. Despite its potential of making us more productive and efficient, digital technology has yet to deliver on that promise. The main reason for that, according to information design pioneer Gerry McGovern, resonates with me: going for quick \u2018wins\u2019 rather than doing things right.<\/p>\nWhat we see at our clients, and in fact at our own consultancy firm as well, is that it is not a question of whether to embrace digital innovation or not, the question is how to do it in the right way. Where we see digitalisation go wrong, is when it is treated as a technology project. Not because of the technology itself. The issue is in operationalising it, i.e. getting the implementation right, which requires your people to adopt new ways of working in your process. Not getting this right may happen when you do not have a clear view of your actual (informal) processes or the true root causes of the issues you experience on a daily basis. In the end, treating it as a technology project may in fact cost<\/em>\u00a0you more rather than deliver the benefits promised in the brochure, as you add complexity and confusion to an already broken process.<\/p>\nThe brutal truth is this: there is no \u2018silver bullet\u2019 or shortcut to automation. No hardware or software solution will solve your leadership issues \u2013 technology alone can and will not fix your culture. Research shows that 70% of (digital) transformations fail and it is much for the same reason why most (sound) strategies fail. Paraphrasing Peter Drucker: culture eats digitalisation for breakfast.<\/p>\n